Responsibilities

• Serve as the primary administrator for HubSpot Marketing Hub including users and permissions, properties, integrations, and platform hygiene
• Build, test, and deploy email campaigns, nurture workflows, landing pages, forms, CTAs, and lists with the broader marketing organization
• QA every campaign before launch: links, personalization tokens, rendering across clients and devices, mobile display, and accessibility
• Manage the campaign calendar and keep launches on schedule across a marketing team with competing priorities
• Maintain naming conventions, folder structure, and campaign taxonomy so the instance stays usable as it grows
• Administer lifecycle stages, lead scoring, Signals and MQL definitions, and revise them as the funnel evolves
• Manage the day-to-day handoff to sales, including SLAs and follow-up tracking
• Maintain the HubSpot/Salesforce data sync, resolve field mapping and data conflicts, and keep records aligned across systems
• Run ongoing database hygiene: deduplication, enrichment, list segmentation, bounce and unengaged contact management
• Manage subscription preferences, suppression lists, and email deliverability — sender reputation, authentication, and inbox placement

Requirements

• 5+ years in marketing operations, demand generation operations, or a closely related role
• Deep, hands-on HubSpot experience. You've administered a Marketing Hub instance day to day
• Working knowledge of Salesforce and how marketing and sales data flow between systems
• Demonstrated ownership of lead lifecycle design, scoring models, and routing logic
• Strong analytical skills, comfortable in spreadsheets, confident building reports, and able to explain what the numbers mean to people who don't live in the data
• Meticulous attention to detail, especially in QA
• Clear written communication and the habit of documenting your work
• Ability to manage multiple concurrent campaigns and prioritize independently
• Familiarity within agentic workflows and automation capabilities

Preferred

• HubSpot certifications (Marketing Hub, Marketing Software, Reporting)
• B2B SaaS experience, particularly with a technical or developer-facing audience
• Familiarity with digital accessibility standards (WCAG, ADA, Section 508) or a genuine interest in learning them
• Experience with SQL, a BI tool, or marketing attribution modeling
• Experience supporting an ABM program or a sales-led enterprise motion