Responsibilities

• Own and manage the end-to-end marketing tech stack, including CRM (Salesforce), Marketing Automation Platform (Marketo), ABM, attribution, analytics, and enrichment tools.
• Drive system integrations and automation that enhance campaign execution, lead management, and data flow across platforms.
• Evaluate, implement, and optimize marketing technologies to improve efficiency, scalability, and performance.
• Manage vendors, contracts, renewals, account management, and technology budgets.
• Execute and optimize database hygiene processes including deduplication, formatting, enrichment, archiving, and compliance monitoring.
• Develop and enforce taxonomy, naming conventions, and data governance standards across the marketing organization.
• Manage data ingestion pipelines and QA processes in collaboration with Data Engineering and BI teams.
• Manage database growth and health including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, CCPA).
• Own and govern the end-to-end lead lifecycle, including lead capture, scoring, routing, MQL handoff, and Rules of Engagement (ROE) between Marketing and Sales.
• Build and track each stage of the funnel from MQL through Opportunity Won, establishing benchmarks and identifying bottlenecks.

Requirements

• 7+ years of hands-on experience in Marketing Operations within a B2B SaaS or high-growth technology environment.
• 7+ years working directly with marketing automation platforms (Marketo or equivalent), CRM systems (Salesforce), and marketing analytics tools.
• Proven track record managing inbound lead funnel operations, including scoring, routing, and MQL-to-pipeline workflows.
• Strong analytical and data storytelling skills — ability to translate complex data into clear, executive-ready insights.
• Project management proficiency with the ability to manage multiple large-scale, cross-functional initiatives simultaneously.
• Curiosity about AI tools and emerging martech; willingness to experiment and integrate new capabilities into workflows.
• Comfortable with ambiguity, fast-moving environments, and building processes from scratch.

Benefits

• This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits.