Responsibilities

• Plan, coordinate, and execute logistics for industry conferences and field marketing events
• Manage vendor relationships and negotiate contracts for event services, booth materials, and promotional items
• Handle tactical execution details including booth setup, promotional materials, lead capture logistics, and post-event follow-up workflows
• Coordinate cross-functional event teams and ensure seamless on-site execution
• Support execution of demand generation campaigns across multiple channels (LinkedIn ads, email, paid media, partner co-marketing)
• Build and maintain campaign reporting dashboards that track performance by segment (direct, channel partners, field marketing)
• Measure and report on pipeline created from marketing initiatives, tracking leads through the funnel to closed-won revenue
• Monitor key growth metrics including LTV:CAC and provide insights to optimize marketing spend efficiency
• Analyze campaign data to identify trends, measure ROI, and recommend optimization strategies
• Manage campaign deliverables, timelines, and coordination with internal stakeholders and external partners

Requirements

• 2-5 years of experience in marketing operations, preferably in a B2B SaaS or technology company
• Required: Hands-on expertise with HubSpot (workflows, reporting, database management, integrations)
• Required: B2B SaaS or technology or related experience
• Proven experience managing field marketing logistics and event operations
• Strong project management skills with ability to juggle multiple campaigns and events simultaneously
• Experience building marketing dashboards and analyzing campaign performance data
• Proficiency with data enrichment and management tools
• Excel/Google Sheets proficiency for data analysis and reporting

Preferred

• Experience with LinkedIn Campaign Manager or similar paid advertising platforms is a plus
• Familiarity with partner/channel marketing operations is a plus