Responsibilities

• Own day-to-day campaign operations across paid social, PPC, and third-party ad platforms (YouTube, Facebook/Instagram, Google Ads, Zillow, and more).
• Maintain data hygiene and accurate tracking across all marketing and CRM systems.
• Support agents and sales reps with accurate, prompt lead follow-up processes and tools.
• Help consolidate and streamline our overall martech stack for better efficiency and reporting.
• Manage and grow the company’s monthly newsletter via MailChimp.
• Build and optimize lead nurture email and SMS campaigns to follow up with leads after form submissions.
• Manage the opted-in lead database (12,000+ contacts) for ongoing newsletter and nurture communications.
• Support website operations across Lofty, CMS management, and WordPress.
• Help manage/evaluate intent and visitor-identification tools (e.g., person-level website visitor ID and tracking solutions) to identify accounts and individuals engaging with our site.
• Manage and optimize GA4 implementation and reporting.

Requirements

• Experience with marketing automation and CRM platforms — Lofty experience is a plus, but not required. Experience with comparable platforms (real estate or otherwise) is equally valued.
• Hands-on experience with MailChimp (or similar ESPs) for newsletters and automated nurture flows.
• Familiarity with Zapier or similar automation/integration tools.
• Working knowledge of Google Analytics (GA4) and creating dashboarding with tools like Looker.
• Experience managing or supporting paid social and PPC campaigns (Facebook/Instagram, Google Ads, YouTube, Zillow, or similar).
• Strong attention to detail, especially around data hygiene, tracking accuracy, and lead follow-up timeliness.
• Comfortable working independently in a flexible, part-time contract capacity.
• Real estate industry experience is a plus, but not a requirement.
• Excellent project management and organizational skills — able to juggle multiple workstreams at once.

Preferred

• Lofty experience is a plus, but not required.