Responsibilities

• Support the execution of agentic AI- and Marketo-based marketing programs, including email campaigns, nurture programs, webinars, events, newsletters, content marketing, and go-to-market initiatives.
• Build and maintain campaign assets in Marketo and Qualified, including emails, forms, landing pages, templates, nurture streams, and audience segments.
• Perform database maintenance and segmentation activities, including list pulls, uploads, data enrichment, lead assignment updates, and reporting.
• Monitor lead flow from website to Marketo to Salesforce, identify process issues, and recommend improvements to drive accuracy and efficiency.
• Troubleshoot routine data and system issues within marketing operations platforms and escalate more complex issues as needed.
• Document and maintain campaign processes and workflows to support accurate routing, data quality, and campaign execution.
• Partner with Marketing and Sales stakeholders to gather campaign requirements, provide status updates, and support campaign analysis.
• Support the maintenance, testing, and adoption of internal AI-powered tools used for lead classification, data cleansing, and workflow automation.
• Assist with marketing technology stack enhancements, including requirements gathering, testing, documentation, and integration support.
• Prepare recurring reports on campaign effectiveness, email performance, lead engagement, conversion metrics, and other marketing operations KPIs.

Requirements

• 2-3 years of experience in Marketing Operations.
• Experience supporting B2B demand generation, customer marketing, and sales programs through marketing automation platforms.
• Hands-on experience with Marketo and Salesforce is required.
• Experience with Qualified or similar agentic AI, conversational AI, or SDR platforms is preferred.
• Experience with marketing technology administration, campaign execution, database management, lead management, reporting, and analytics.
• Strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.
• Demonstrated problem-solving skills with the ability to identify issues, recommend solutions, and drive improvements.
• Strong project management, communication, and stakeholder management skills.
• Customer-focused mindset with the ability to collaborate effectively across Marketing, Sales, Sales Operations, IT, and Demand Generation teams.
• Experience in cybersecurity, software security, SaaS, or technology organizations is preferred.

Preferred

• Experience supporting modern AI-driven go-to-market organizations.
• Knowledge of lead lifecycle management, marketing attribution, and campaign performance optimization.
• Familiarity with marketing analytics, data enrichment, and automated lead qualification tools.