Responsibilities

• Serve as primary platform owner for Braze — system health, configuration, and resolving platform issues (integration failures, data pipeline breaks, sync errors) as needed
• Monitor and continuously optimize platform performance: deliverability, bounce/unsubscribe trends, event tracking accuracy, data sync
• Own user management, permission structures, and workspace governance; ensure the platform is configured to support the campaigns the buyer team is building without technical blockers
• Maintain and improve data hygiene: segmentation infrastructure, contact properties, event schemas, suppression mechanics
• Own configuration and administration of AirOps to apply SEO/AEO/GEO standards across published content
• Own the operational infrastructure — keyword frameworks, content briefs, optimization checklists, publishing governance — that ensures content meets SEO, AEO, and GEO standards before going live
• Ensure all published content meets SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) standards before going live, including structured data, topical hierarchy, and authoritativeness signals
• Track organic traffic and content compliance metrics; surface gaps and recommendations, and refine the underlying playbooks
• Content itself is created by the content team; this role owns optimization, tagging, and discovery structure
• Own Payload CMS backend administration — configuration, data integrity, page governance, freshness reviews, and the content asset library (tagging, organizing, archiving) — across bstock.com; day-to-day publishing sits with the content team

Requirements

• 4+ years of experience in marketing operations, content operations, or a closely related function at a SaaS or marketplace company
• Hands-on platform administration of a marketing automation or customer engagement platform — configuration, data integrity, integrations (Braze strongly preferred; Iterable, Klaviyo, or similar)
• Hands-on CMS ownership — publishing, auditing, governance — including headless/developer-forward platforms
• Working knowledge of SEO fundamentals, with familiarity in how AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are reshaping content discovery
• Practical experience applying AI tools within marketing workflows
• High ownership orientation — designs processes that scale without babysitting, spots gaps before they become problems, and translates operational complexity into plain-language recommendations for senior leadership

Preferred

• Direct experience with Braze and/or Payload CMS specifically
• Experience with AirOps, Surfer SEO, Jasper, Writer, or similar AI-powered content platforms
• Background in B2B marketplace, SaaS, or e-commerce environments
• Experience evaluating and replacing agency relationships with in-house or AI-powered alternatives

Benefits

• Competitive compensation packages, including bonus and options
• Medical, Dental, and Vision benefits
• Paid Time Off, telecommuting, and matching 401(K)
• Support for continuing education
• Team offsites, social events, and extracurricular activities are a staple
• Snacks, drinks, and the occasional box of donuts