Marketing Operations Manager

Responsibilities

• Serve as the primary owner and administrator of HubSpot.
• Design, build, and optimize marketing automation workflows, nurture programs, lead scoring models, lifecycle stages, and customer journeys.
• Own and optimize lead routing, qualification, and handoff processes to ensure marketing-generated leads are delivered accurately, tracked consistently, and actionable by ADR, BDR, and Sales teams.
• Maintain marketing technology systems and ensure integrations are functioning properly.
• Develop governance standards, naming conventions, documentation, and operational best practices.
• Identify opportunities to automate manual processes and improve marketing efficiency, leveraging AI-enabled automation to reduce manual effort and improve campaign execution.
• Partner with Growth Marketing, Product Marketing, Customer Marketing, and Partner Marketing stakeholders to operationalize campaigns and go-to-market programs with AI-assisted workflows.
• Review and deploy campaign assets including emails, workflows, landing pages, forms, lists, automation programs, and reporting.
• Support webinars, events, customer expansion, advocacy, product launch, and partner marketing initiatives through operational execution.
• Ensure campaigns are properly tagged, tracked, measured, documented, and deployed using established quality assurance standards and repeatable processes.

Requirements

• Bachelor’s degree in marketing, business, communications, information systems, or a related field, or equivalent professional experience.
• 4-6 years of experience in marketing operations, marketing automation, revenue operations, or a related discipline.
• Hands-on experience administering HubSpot, including workflows, lifecycle management, lead scoring, reporting, segmentation, marketing automation, and attribution.
• Strong understanding of lead management, funnel architecture, database governance, data quality, compliance, and marketing performance measurement.
• Experience building dashboards, reporting frameworks, and actionable insights for marketing leadership and executive stakeholders.
• Experience managing marketing technology platforms, integrations, vendors, operational workflows, and project management systems such as Asana.
• Demonstrated ability to use AI tools responsibly to support research, analysis, workflow automation, content development, and productivity while applying appropriate governance and quality control.
• Strong analytical, organizational, communication, and stakeholder management skills, with the ability to manage multiple priorities in a fast-paced remote environment.
• Experience supporting demand generation, webinars, events, product launches, partner marketing, customer marketing, and go-to-market initiatives.
• Experience with GovTech, public-sector software, GIS, permitting, plan review, or complex B2B SaaS environments preferred.

Preferred

• HubSpot certification is preferred or must be completed within an established period following hire.

Benefits

• We offer a competitive salary along with a generous and comprehensive benefits package designed to support your well-being, growth, and work-life balance.
• Group Medical, Dental, Vision and Life insurance
• 401k
• Unlimited Vacation
• Paid Sick Leave & Holidays