Responsibilities

• Ownership of the regional Inbound pipeline and conversion rate targets, providing critical performance reporting and forecasting for US Marketing, Sales, and GMs.
• Proactively identify and implement regional growth opportunities through deep-dive analysis of funnel friction points and conversion blockers
• Act as the primary liaison between global marketing initiatives and the US field, creating alignment on regional changes and program managing their implementation.
• Host inbound reporting councils and contribute data-driven insights to other regular regional reporting rhythms.
• Partner with Marketing Analytics, Data Science and Finance to drive regional marketing planning, ensuring alignment with annual and program-level target setting.
• Provide data-driven recommendations for channel mix optimizations and recommend changes to regional lead scoring, routing, and funnel processes to drive growth.
• Own the triage and prioritization of regional reporting requirements and manage the communication and change management for new targets, models, or dashboards.

Requirements

• 5+ years of Marketing Operations or GTM Strategy experience in B2B SaaS, with expertise in both data analysis and strategy.
• Proven track record of building relationships with cross-functional leadership (Sales, Marketing, Finance, Data Science and Analytics) to drive consensus and change.
• Strong analytical and presentation skills with the ability to synthesize complex data into executive insights to inform regional planning.
• Hands-on experience with marketing and sales funnel reporting, with knowledge of Salesforce, Databricks and Tableau, or similar tools
• Proactive about leveraging AI tools to accelerate insights and team productivity

Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences