Responsibilities

• Own and optimize our marketing automation and CRM ecosystem (Marketo / HubSpot, Salesforce)
• Build and maintain lifecycle models, lead scoring, and routing logic across all marketing programs
• Ensure clean, reliable data flow between systems (CRM, marketing automation, enrichment, webinar platforms, etc.)
• Manage integrations across the marketing tech stack and introduce new tools where needed
• Partner closely with Demand Gen to operationalize campaigns across paid media, events, webinars, and ABM programs
• Translate campaign strategy into scalable workflows and automation
• Own campaign setup, tagging, and tracking across all channels
• Ensure leads are captured, enriched, routed, and followed up on correctly
• Build and maintain reporting infrastructure to track: campaign performance, pipeline contribution, funnel conversion
• Implement attribution models that connect marketing activity to revenue

Requirements

• 5–8 years of experience in Marketing Operations, RevOps, or GTM Systems in a B2B SaaS environment
• Hands-on experience with:
• Marketo and/or HubSpot
• Salesforce
• campaign workflows, lifecycle stages, and lead routing
• Strong understanding of funnel metrics and pipeline attribution
• Experience supporting demand generation programs (paid media, events, webinars, ABM)
• Familiarity with enrichment tools (e.g., ZoomInfo, Clearbit) and data hygiene best practices
• Ability to operate independently in a fast-paced, evolving environment

Preferred

• Experience in cybersecurity or developer / technical GTM environments
• Familiarity with integration tools (Zapier, Workato) or APIs
• Basic SQL or data analysis experience
• Experience supporting global / multi-region marketing teams