Responsibilities

• Own the reporting roadmap for the marketing department. Build, maintain, and continuously improve marketing dashboards and automated reports using LLMs, Looker Studio, Power BI, Excel, or comparable tools to replace manual Marketing Analysis file preparation, and set the standards for how reports are structured, validated, and distributed.
• Pull, validate, and synthesize data from Entrata (Lead Source Attribution, GL Details, Tour Conversion, Neglected Leads, Not Progressing reports), Birdeye, Street Digital, and ILS vendor platforms.
• Calculate and report on key marketing KPIs including cost per lead, cost per lease, lead-to-unit ratio, tour conversion, application conversion, and cancellation rates at property and source level.
• Deliver monthly performance reporting by the 5th of each month, including portfolio-wide and property-level views with trend analysis and variance commentary.
• Serve as the VP of Marketing’s primary operations counterpart. Produce ad hoc analysis and recommendations for underperforming properties, vendor evaluations, and budget reallocations; partner with the Regional Marketing Managers to translate findings into action with Operations.
• Own the marketing audit framework end-to-end: define the standards, validate Entrata lead source attribution against the company-approved master list quarterly, document discrepancies, and drive corrections through to completion with Operations and vendor partners.
• Develop and manage automated or semi-automated marketing audit processes to replace the current quarterly manual checklist, enabling faster identification of broken tracking numbers, inactive ILS listings, and phone routing issues.
• Set and enforce data integrity standards across all marketing platforms: consistent naming conventions, accurate tracking, and clean attribution. Serve as the final authority on attribution disputes and lead source classification.

Requirements

• 4–6 years of progressive experience in marketing operations, marketing analytics, or business intelligence, including at least 2 years owning end-to-end workstreams independently.
• Property management or multifamily real estate experience required.
• Demonstrated ability to build reports and dashboards from multiple data sources (Excel and Looker Studio required; Power BI, Tableau, or similar a plus).
• Experience pulling and reconciling data from a property management system (Entrata preferred; Yardi, RealPage, or AppFolio acceptable).
• Strong working knowledge of Excel including pivot tables, VLOOKUP/INDEX-MATCH, conditional formatting, and data validation.
• Highly organized with the ability to manage multiple concurrent projects across properties, vendors, and internal stakeholders.
• Clear written and verbal communication skills with the ability to present data insights to non-technical audiences.
• Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field (or equivalent work experience).

Preferred

• Familiarity with multifamily marketing platforms: Birdeye, Google Business Profile, Apartments.com, Zillow, ApartmentList, or AffordableHousing.com.
• Experience with PPC/SEO reporting and understanding of paid search metrics (CPC, CTR, impression share, quality score).
• Experience with marketing automation, CRM workflows, or drip campaign configuration.
• Working knowledge of Google Analytics, Google Ads, and SEO audit tools.
• Familiarity with SharePoint site administration and content management.
• Understanding of affordable housing marketing dynamics (LIHTC, income-qualified communities, waitlist management).

Benefits

• Associates who are regularly scheduled for and work 30 hours or more per week are eligible for company-sponsored benefits the 1st day of the month, following completion of 30 continuous days of employment.
• Benefits offered include medical, dental and vision coverage, as well as 401K and life insurance.
• Regular, full-time associates are eligible to accrue paid time off (PTO) and holiday pay.