Responsibilities

• Own the martech stack: Administer and improve our marketing tools, including Marketo, Customer.io , Unify, UserGems, Sequel, Hightouch, Clay, Navattic, and Hex, alongside Salesforce, keeping them integrated, clean, and trusted, and partnering with Sales on Amplemarket.
• Own campaign hierarchy: Maintain a clean, consistent campaign hierarchy in Salesforce so every webinar, paid campaign, event, and sponsorship rolls up correctly into channel and pipeline reporting.
• Own lead routing and speed to lead: Design and iterate lead scoring, lead-to-account matching, and routing logic with Sales Ops, including inbound SDR assignment, account-owner continuity, recycling and disposition, abandoned-demo flows, and closed-lost buffers, so the right leads reach the right rep fast.
• Own lead source, channel taxonomy, and attribution: Maintain the lead source and MQL data model, including channel classification and funnel-stage (MOF/BOF) tagging, and resolve unattributed opps, missing UTMs, and duplicate records so the team can trust what’s driving pipeline.
• Keep tracking honest: Manage Google Tag Manager and ad-platform APIs, build and maintain paid audiences (retargeting, exclusion, suppression), and use tools like Hockeystack and Bizible to build attribution models the team can trust.
• Run the lead, MQL, and event lifecycle: Own the MQL to S1 to S2 funnel end to end, including event and webinar operations (registration, member-status sync, enrichment, booking links, and MQL handoff to inbound SDRs), with enrichment running reliably across every source.
• Own email deliverability: Keep marketing sends landing in the inbox, sending-domain health, SPF/DKIM/DMARC, list hygiene, and deliverability issues before they affect reach.
• Own data privacy and consent: Keep collection and consent compliant across marketing systems (GDPR, CCPA), preferences, suppression, and opt-outs, so we grow without compliance risk.
• Put AI to work across ops: Use AI and automation to remove manual, error-prone steps across enrichment, data cleanup, routing, reporting, and lifecycle workflows.
• Build reporting the team trusts: Partner with RevOps and Data on how marketing metrics are modeled and presented, including MQL/S1/S2 pacing against targets.

Requirements

• Deep Marketo expertise, a hard requirement: you know the platform inside and out (forms, lists, program architecture, scoring, nurture, integrations) and have run it end to end. We will not consider candidates without hands-on Marketo experience.
• 5-7 years in Marketing Operations or Revenue Operations, ideally in B2B SaaS, comfortable both building a report and explaining what it means for the business.
• Salesforce expertise, required: hands-on admin experience, including the Campaign object, campaign hierarchies, and reporting and dashboards.
• Lead scoring and routing: a proven track record designing scoring models, lead-to-account matching, and routing logic in B2B SaaS.
• AI fluency: you actively use AI tools to work faster and build better processes, this is core to how the role operates, not a nice-to-have.
• Systems thinker: you fix the underlying system rather than patching one-off issues.
• Clear communicator: you explain technical and data concepts to non-technical stakeholders who need answers, not jargon.
• Operates autonomously: as the sole owner of marketing ops, you run a live request queue while shipping a multi-month platform project, and translate vague asks into the right system, automation, or report.
• You’re in SF or willing to relocate, you love working in person.

Preferred

• (Bonus) Prior experience leading a full MAP implementation or migration.
• (Bonus) Experience with other MAPs ( Customer.io or equivalent) alongside Marketo.
• (Bonus) GTM/ad-platform tracking depth plus attribution tools (Hockeystack, Bizible).
• (Bonus) BI comfort in Hex (or Looker/Tableau) to partner with RevOps and Data on how metrics get modeled.
• (Bonus) SQL comfort, able to query a data warehouse (Snowflake, BigQuery, or similar) for ad hoc analysis.
• (Bonus) Experience with intent/signal tools (Unify, UserGems) or CDP/data-activation tools (Sequel, Hightouch).
• (Bonus) You’ve partnered with dedicated Sales Ops and/or CS Ops before.