Responsibilities

• Support the development and execution of marketing and commercialization strategies for Budget Blinds and the broader mid-market channel.
• Support the development and growth of direct-to-consumer (D2C) initiatives, including customer acquisition, engagement, and optimization of the end-to-end consumer experience .
• Lead cross-functional planning and execution of product launches, ensuring alignment across Product Management, Engineering, Marketing, Sales, and support teams.
• Develop and execute channel communications, including email marketing campaigns, newsletters, product launch communications, and customer engagement initiatives.
• Lead planning and execution of the Budget Blinds annual convention and other channel-facing events to strengthen customer relationships and drive engagement.
• Identify and implement improvements to product and channel training programs that strengthen sales enablement, improve product knowledge, and support effective commercialization.
• Leverage marketing analytics, attribution modeling, and business performance data to evaluate campaign effectiveness, identify growth opportunities, and inform revenue-driving initiatives.
• Develop market, customer, and competitive insights and translate findings into actionable recommendations for product positioning, go-to-market strategy, customer engagement, and channel growth.
• Identify and implement process improvements that increase operational efficiency, enhance cross-functional collaboration, and support scalable growth.
• Support customer research, webinars, field engagement activities, and voice-of-customer initiatives to deepen understanding of customer needs and market trends.

Requirements

• Bachelor's degree required, preferably in Business, Marketing, Communications, Operations, or a related field.
• Minimum cumulative GPA of 3.0 for each degree earned or 10+ years of relevant professional experience.
• Minimum 6 years of experience in marketing, marketing operations, channel marketing, product marketing, commercial operations, or a related field.
• Willingness to travel (approximately <10%) for customer visits and trade shows.
• Experience planning and executing marketing campaigns, product launches, customer engagement programs, or channel initiatives.
• Experience managing events, trade shows, conventions, or other customer-facing marketing activities.
• Experience with email marketing, digital marketing platforms, CRM systems, and marketing analytics tools.
• You are authorized to work in the U.S. and will not require Lutron to sponsor you for any work visa, such as an H-1B, either immediately or at any time in the future. Lutron does not offer work visa sponsorship for this position.

Preferred

• Experience developing or improving training, sales enablement, or product education programs is preferred.

Benefits

• competitive compensation and benefits