Marketing Operations Lead

New York City, NY (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own marketing tech stack and measurement core, turning data into decisions and guiding AI-driven ops for growth.

  • Own the stack, dashboards, and attribution to surface what works.
  • Translate performance into executive-ready narratives for investments.

Job Description

Responsibilities

  • Own the marketing tech stack and roadmap, evaluating new tools and replacing what isn’t working as the function evolves.
  • Serve as the source of truth on marketing performance, building dashboards and measurement systems that surface what’s working and what’s not.
  • Translate performance data into executive-ready narratives that enable confident investment decisions.
  • Reimagine marketing ops for where the function is going, using AI-native workflows and novel instrumentation rather than standard playbooks.
  • Develop market intelligence that informs strategy and tactics, using internal data, public filings (Form D / ADV), and competitive analysis to identify growth opportunities and advise on market positioning.

Requirements

  • 5+ years of experience, though type of experience is more important than years. We need someone scrappy who can move quickly with modern AI, but has proven experience of influencing executive-level stakeholders.
  • You’ve owned the build or rebuild of marketing ops systems and tooling and personally ship dashboards, integrations, and workflows. Vendor evaluation & implementation experience is required, but we care more about your instinct for what to measure and why.
  • You’re both analytical and creative. You can look at a funnel and see what’s missing, work with messy data, and turn it into defensible insights that guide executive decisions.
  • You operate across wide altitude without friction; e.g. investment strategy at 9am, attribution debugging at 12pm, vendor negotiations at 3pm. You’re motivated by solving problems rather than managing teams.
  • You have deep enthusiasm for what AI unlocks for this function, strong judgment,and bias to action for implementing ideas about what to build first.

    Benefits

    • We support your life both in and outside of work.
    Better Tomorrow Ventures logo

    Better Tomorrow Ventures

    BTV was founded in 2019 to partner with fintech founders building the future of financial services, from idea to IPO. We take a pretty broad view on fintech, and many vertical SaaS and marketplace businesses fit in our purview, too.The BTV team is made of experienced operators building and backing exceptional early-stage fintech companies for over a decade. And the firm’s partners are seasoned fintech founders and angel investors: Sheel Mohnot built and sold two fintech companies before starting the 500 Fintech accelerator, and Jake Gibson co-founded NerdWallet (Nasdaq:NRDS). Find the BTV team at www.btv.vc or on Twitter at @btv_vc.

    Founded in 2019
    San Francisco, California, USA
    16 employees

    Traffic Signals

    Monthly Visitors
    9.9K
    Traffic Source Mix
    Search
    71.1%
    Direct
    21.2%
    Referral
    7.7%

    Headcount Trend

    Current headcount: ~16

    Marketing Team

    Marketing Roles Posted (Last 30 Days)
    4

    Funding

    Total Funding
    $440M
    Last Raise
    $140M
    Series Unknown, 9 months ago

    Funding History

    • Oct 2025
      Fund III • $140M
    • Feb 2022
      Fund II • $225M
    • Nov 2020
      Fund I • $75M

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