Responsibilities

• Planning: Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets
• Marketo: Oversee overall Marketo instance health, workspace and folder organization, compliance (GDPR, CCPA), user permissions, and technical administration. Manage bidirectionally synced data between Marketo and Salesforce, ensuring error-free field mapping and record routing. Implement and support integrations with third-party tools such as Zoom Webinars and On24.
• Operations: Manage and optimize our Marketo instance including creating smart lists, audience segments, emails, landing pages, and setting up end to end campaign tracking. Have a strong working knowledge of Salesforce, and leverage AI tools to automate campaign management.
• Webinars: Design end to end campaigns for webinars, virtual events, and workshops including setup of platforms such as Zoom Webinars/On24, promotions, on-demand recordings, pre-and-post event nurture, and data tracking. Leverage 3rd party vendors to amplify registrations and attendance.
• AI/Pilot: Leverage AI for all aspects of campaign creation. Pilot new channels and platforms to increase conversion rates and stay ahead of the Marketing technology curve. Effectively build stories/plays by slicing and collating existing content such as webinars, whitepapers, and blogs
• Campaign Management: Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising.
• Reporting: Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities. Communicate program results and performance with the sales and marketing teams
• Nurturing: Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel.
• Implement testing methodologies to enhance the demand creation process. Use A/B testing to optimize performance, and share best practices with the larger stakeholder teams
• Program Management: Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting. Work closely with SDR, Sales, Content, PMM, Field and other stakeholders within and outside the organization

Requirements

• Minimum 5 years of Marketo Admin experience
• Minimum 3 years of Demand experience
• Marketo/Adobe Marketo Engage Architect certification is required
• BA/BS in Marketing, Computers, or related field is preferred.
• Understanding of the observability and engineering audience.
• Experience program-managing large-scale webinars and virtual events.
• Demonstrated track record of driving significant growth in demand and pipeline.
• Experience growing a database organically.
• Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, 6Sense, Intellimize and more.
• Excellent written communication skills: you will be developing direct response copy for email and landing pages.