Responsibilities

• Steward and optimize marketing budget management
• Own day‑to‑day administration of Allocadia for Marketing, including user access, hierarchy management, and mapping of unmapped actuals and POs.
• Manage the Marketing Operations Team’sbudget to land within +/- 2% of target across fiscal periods through disciplined forecasting, reconciliation, and risk/opportunity management.
• Lead monthly and quarterly reconciliations between Allocadia and financial systems (e.g., SAP, Netsuite) to ensure data accuracy and alignment with AOP and Manager Targets.
• Investigate and resolve data discrepancies between Allocadia and financial systems, proactively troubleshooting issues with financial reporting, missing actuals, and system variances to ensure data integrity.
• Lead systems integrations and process improvements
• Partner with Procurement, Finance, IT to design, test, and implement changes to PR/PO/actuals integrations (e.g., SAP/Netsuite to Allocadia), including new cost center and GL structures.
• Establish monitoring, UAT, and validation routines to prevent data misalignment that could impact reporting, financial close, or compliance.
• Identify and implement enhancements in Allocadia and related tools (e.g., Appsheet/Smartsheet, Salesforce) that improve spend tracking across regions, programs, and campaigns.
• Drive campaign performance measurement and insights
• Design and evolve marketing performance frameworks and metrics (e.g., MIP, MIP‑Q, MIB, ROI, cost per eligible response, contacts per persona)
• Deliver recurring insights (monthly/quarterly) on campaign performance vs. plan, including YoY trends, target attainment, and optimization opportunities.

Requirements

• Bachelor’s degree in Finance, Accounting, Business, Economics, Data Analytics, or a related field .
• 7–10+ years of experience in Business Operations, Finance or Marketing Analytics , with a strong focus on budget management and performance reporting.
• Hands-on expertise with Allocadia (or equivalent MRM) and financial systems (e.g., SAP, Netsuite), including integrations, reconciliations, and hierarchy management.
• Proven experience building executive dashboards and performance reports (e.g., Tableau, Looker, or similar BI tools).
• Strong analytical skills and attention to detail; able to connect financial, funnel, and campaign data into clear insights and recommendations.
• Excellent communication and stakeholder management skills; comfortable working with executive leadership and cross‑functional teams.
• Ability to manage multiple projects and deadlines in a fast‑paced, matrixed environment.

Benefits

• And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information.
• Innovation : We celebrate those who think critically, like a challenge, and aspire to be trailblazers.
• Growth : We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®!
• Team : We build each other up and set aside ego for the greater good.