Senior Marketing Process Consultant- Campaign Optimization and Operations
IBM
New York City, NY (Remote)
$151K/yr - $281K/yrIn-houseFull-timeSenior level8+ years exp.
3 hrs ago
Marketing Operations and Automation Manager
Foxborough, MA (Hybrid)
$120K/yr – $150K/yrSenior Level5+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the marketing automation stack end to end, tying lead scoring, data hygiene, and analytics to a seamless marketing-to-sales handoff and ROI reporting.
- Marketing Automation: Own Pardot/Marketing Cloud and campaign measurement to scale programs.
- Data & Analytics: Maintain data integrity across CRM and automation systems and report on performance metrics.
- Process & Tech Stack: Optimize workflows and manage CRM integrations and dashboards for alignment across marketing, sales, and operations.
Job Description
Responsibilities
- Marketing Automation Management: Own, configure, and optimize marketing automation platforms (e.g., Pardot/Marketing Cloud Account Engagement) to drive, measure, and scale campaigns
- Lead Management and Scoring: Define and implement lead scoring, segmentation, and nurturing workflows to deliver qualified leads to sales
- Data Integrity and Analytics: Maintain data cleanliness, security, and accuracy across CRM and automation systems; create, manage, and report on marketing performance metrics
- Process Optimization: Identify opportunities to improve, automate, or fix broken workflows, ensuring efficient lead flow from marketing to sales
- Technology Stack Ownership: Evaluate and manage the marketing technology stack, including CRM integrations, web tools, and reporting dashboards
- Collaboration: Work with marketing, sales, and operations teams to ensure alignment on campaign goals and user experience
Requirements
- Bachelor's degree in Marketing, Business Management, or related field
- 5-8+ years of experience in marketing operations, marketing automation, or revenue operations
- Proven track record of implementing and managing marketing technology platforms, CRM integration, campaign automation, and performance analytics
- Experience with Salesforce, Pardot/Marketing Cloud Account Engagement required, additional experience with project management tools (e.g., Monday.com) and website content management platforms (e.g., Xperience by Kentico) is a plus
- B2B technology experience is preferred, particularly in manufacturing, industrial automation, critical infrastructure, or related industries, but is not required
- Technical Skills
- · Expert knowledge of CRM (Salesforce) and Marketing Automation (Pardot/Marketing Cloud Account Engagement) platforms
- · Understanding of API integrations, HTML/CSS (for email templates, website landing pages), and data hygiene best practices
- · Proficiency in Google Analytics, Excel, and data visualization tools to track campaign ROI
- Location & Travel: Based in Foxborough, MA or remote with up to 10% travel.
Preferred
- Experience with Monday.com
- Kentico Xperience CMS
- B2B technology experience in manufacturing, industrial automation, or related industries (preferred)
Benefits
- Hybrid work schedule
- PTO
- Paid sick leave
- 13 holidays
- 401k match with company contribution and match
- Employee Assistance Program
- Health, dental and vision insurance
- Flexible Spending Account
MITSUBISHI ELECTRIC ICONICS DIGITAL SOLUTIONS
Mitsubishi Electric Iconics Digital Solutions (MEIDS), headquartered in Foxborough, Massachusetts, is a global leader in industrial automation, smart and sustainable buildings, and digitalization software. Our advanced HMI, SCADA, and Smart Building solutions enable businesses to visualize, monitor, and optimize their most critical assets and spaces. With installations in over 100 countries and adoption by more than 70% of Global 500 companies, MEIDS drives operational efficiency and continuous improvement across industrial manufacturing, infrastructure, and built environment sectors. Backed by cutting-edge technology and deep industry expertise, we deliver flexible, scalable, and high-performance software solutions. As a testament to our excellence, MEIDS has been recognized as a seven-time winner of the Microsoft Partner of the Year award.
