Responsibilities

• Own end-to-end production of ~40 webinars/month: topics, speakers, platform setup, dry runs, moderation, and post-event nurture
• Manage the martech stack: webinar platform, HubSpot/Marketo lead flow, UTM tracking, attribution, and lead routing
• Partner with growth on promotion and report on the full funnel: registration → attendance → MQL → consult → revenue
• Coordinate speakers across internal experts, attorneys, and community partners — including programming for Chinese, Brazilian, Colombian, Russian, and other immigrant audiences
• Build the repeatable playbook that lets us scale cadence without sacrificing quality
• Coordinate ~4 in-person events/month: community meetups, partner dinners, conference presence, and immigration workshops
• Own logistics end-to-end: venue, vendors, AV, registration, run-of-show, and post-event follow-up
• Track event ROI alongside the webinar funnel — registrations, attendance, leads, pipeline contribution

Requirements

• 3–5 years of marketing operations, demand generation, or lifecycle marketing experience at a B2C company
• ideally in fintech, healthcare, legal, or financial services
• you've owned a webinar program end-to-end and treat it as a growth channel
• hands-on with webinar platforms (Zoom, Goldcast, On24, or similar)
• HubSpot or Marketo
• comfortable enough in SQL or a BI tool to pull your own data
• you're equally rigorous running a 500-person webinar and a 30-person partner dinner
• understand the nuances of building authentic connections with multicultural audiences