Marketing Operations Associate, Social Media

New York City, NY (On-site)

$85K/yr – $105K/yrMid Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own the end-to-end social content engine for immigrant-audience channels by shaping platform-specific editorial strategy and pillars, while building a production workflow with freelance creators to deliver 4–6 short videos weekly and iterating on what works.

  • Editorial ownership across Instagram, TikTok, and YouTube
  • Workflow and creator partnerships to scale outputs and maintain quality
  • Experimentation and POV development on hooks, formats, and topics

Job Description

  • Own editorial strategy across Instagram, TikTok, and YouTube
  • Set content pillars, brand voice, and platform-specific playbooks
  • Source, brief, manage, and give feedback to freelance editors and producers
  • Build and run the workflow that turns ideas into 4–6 short-form videos weekly
  • Review and approve every piece of content before it ships
  • Run experiments on hooks, formats, and topics; develop a clear point of view on what works
  • Identify and build relationships with creators, immigration influencers, and community partners