Marketing Operations Associate

New York City, NY (On-site)

$85K/yr – $100K/yrMid Level3+ years expFull time

Posted 3 hrs ago

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Job Summary

Own and optimize marketing operations through HubSpot administration, lead lifecycle management, and automated workflows, collaborating with marketing and sales to ensure accurate attribution and clean data across the funnel.

  • Lead HubSpot administration, workflows, and reporting to support campaign execution
  • Coordinate cross-functional handoffs and data integrity for attribution and pipeline health
  • Document repeatable processes and SOPs to enable scalable marketing operations

Job Description

Responsibilities

  • Help with HubSpot maintenance - list management, segmentation, lead routing, and data hygiene
  • Build and maintain lead scoring, lifecycle stages, and automated workflows across the funnel
  • Partner with performance marketing and sales teams to ensure accurate lead attribution and handoff
  • Troubleshoot HubSpot/marketing automation issues and act as the internal point person for platform questions
  • Create and maintain dashboards/reports in HubSpot on campaign performance, funnel conversion, and pipeline health
  • Manage integrations between HubSpot, ad platforms, website forms, and other marketing tools
  • Support campaign execution: email sends, list pulls, UTM tracking, and QA of marketing assets
  • Ensure data integrity across systems - deduping, standardizing fields, and auditing for accuracy
  • Document processes and SOPs for repeatable marketing operations workflows

Requirements

  • 3–4 years of experience in marketing operations, CRM administration, or a related marketing/data role
  • Hands-on HubSpot experience — admin-level comfort strongly preferred (workflows, lists, reporting, integrations)
  • Strong understanding of lead lifecycle management, segmentation, and marketing automation
  • Comfortable working with data: building reports, spotting anomalies, and translating numbers into action
  • Detail-oriented with a strong bias toward process and documentation
  • Excellent cross-functional communicator - able to work closely with marketing, sales, and leadership
  • Experience in a startup or high-growth environment is a plus
  • Bachelor's degree preferred, or equivalent practical experience
  • HubSpot certifications (e.g., Marketing Hub Software, RevOps) a plus

Preferred

  • HubSpot certifications (e.g., Marketing Hub Software, RevOps) a plus

Benefits

  • Health, dental, and vision insurance, base plans 100% employer paid
  • Pre-tax benefits (FSA, DCFSA, HSA, Commuter)
  • Flexible paid time off (PTO) and paid holidays
  • 401(k) with company match
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Inspira Education

4.2 Glassdoor

Inspira is reimagining higher education admissions so that every person can realize their full potential. As the world’s leading network of top admissions consultants in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched institutions with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds across the world.

Founded in 2020
New York, New York, USA
78 employees (13 in marketing)
80% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
4.5K
Traffic Source Mix
Search
27.9%
Direct
47.8%
Referral
5.8%
Social
16.9%
Paid
1.5%

Headcount Trend

Current headcount: ~78

Marketing Team

Marketing Team Size
10 (13% of company)
Median Career Experience
8.5 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Seed, 4 years ago

Funding History

  • Jan 2022
    Seed