Marketing Operations Associate

Responsibilities

• Support the Bank’s “People First” focus and rules of engagement—maintaining a professional demeanor, working as an active member of the CNOB team, providing all clients excellent service, always striving to make CNOB “A Better Place to Be”.
• Assist with the launch of new products and releases and manage the cross-functional implementation of the plan
• Participate in product committees and contribute the marketing and client perspectives in the build and setup of new products or during product enhancements
• Manage website content including product updates, blogs, location listing management, etc.
• Partner with Digital and Operations teams on product architecture initiatives to effectively communicate to audiences including internal stakeholders, partners, and clients
• Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; and recommending options and courses of action
• Manage day to day communications and marketing coordination of bank’s digital products
• Analyze campaign performance through various analytic and data stream to uncover key insights, measure conversions and develop reporting and recommend strategies to fuel future success
• Develop collateral for internal and external use
• Collaborate with various business lines to determine any collateral needs for marketing or communication purposes

Requirements

• Strong “people first” interest and ability.
• Intermediary knowledge of reporting tools (e.g. Google Analytics) and advertising platforms (e.g. Meta, LinkedIn, Google) and multi-touch attribution reporting.
• Familiarity with gathering consumer feedback, competitor analysis, and summarizing survey or trend data
• Experience working with a marketing platform (e.g., HubSpot, Marketo, Constant Contact, or Mailchimp)
• Understanding UTM parameters, campaign link setup and tracking.
• Strong analytical skills
• Strong organizational skills with the ability to work within a matrixed team both internally and externally
• Excellent communication and interpersonal skills
• Proficiency in Microsoft Excel / Google Sheets (data cleaning, formulas, Pivot Tables)
• Strong writing skills

Preferred

• Basic working knowledge of HTML/CSS for email template editing

Benefits

• World class health, vision, and dental benefits on day one
• 401k with employer match
• Hybrid work from home (depending on role)
• Employee appreciation events (team building, softball games, food truck days, etc..)
• Employee assistance programs (EAP)
• Wellness programs (flu shot, preventive care, health programs and services discounts, etc..)
• Tuition reimbursement
• Employee Discount perks
• CNOB Community Service Events
• ….and much, much more!