Senior Marketing Process Consultant- Campaign Optimization and Operations
IBM
New York City, NY (Remote)
$151K/yr - $281K/yrIn-houseFull-timeSenior level8+ years exp.
12 hrs ago
Marketing Operations and Analytics Program Manager
USA (Remote)
$137K/yr – $185K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
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Job Summary
Own the data-driven marketing operations backbone for campaign orchestration, measurement, and lifecycle optimization across MAP and CRM tools.
- Campaign operations: build, launch, QA, and measure campaigns with consistent taxonomy and reporting.
- Measurement and governance: define benchmarks, track attribution, and push funnel improvements from MQLs to pipeline.
- Data and process discipline: own data health, segmentation, lead scoring, and scalable marketing workflows across teams.
Job Description
Responsibilities\n
- \n
- Campaign Operations; Build, launch, QA, and measure campaigns across marketing automation and CRM systems, ensuring consistent campaign taxonomy, tracking, and reporting. \n
- Goal Setting and Reporting; develop and maintain measurement plans that contain benchmarks and goals for each upcoming program or campaign. \n
- Performance Measurement; monitor performance and marketing attribution of content, channels, and campaigns. Develop insights, make recommendations and implement continuous optimizations across funnel and lifecycle (MQLs, SQLs, pipeline). \n
- Data Infrastructure; own, maintain and improve our marketing data systems and reporting. Work with internal teams to manage the health of our database, automatic reports, and dashboards. \n
- Segmentation; manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects. \n
- Lead Management; own the marketing side of lead management processes, including lead scoring and routing into sales systems. \n
- Data Management; work closely with internal teams to ensure data is syncing seamlessly across systems for accurate and up-to-date attribution, lead management, and reporting. \n
- Process Management; identify, design, and document scalable processes that enable the marketing team to be more effective and data-driven in daily work and drive alignment within the department and across teams. \n
Mapbox
Mapbox is the leading real-time location platform for a new generation of location-aware businesses. Mapbox is the only platform that equips organizations with the full set of tools to power the navigation of people, packages, and vehicles everywhere. More than 3.5 million registered developers have chosen Mapbox because of the platform’s flexibility, security and privacy compliance. Organizations use Mapbox applications, data, SDKs and APIs to create customized and immersive experiences that delight their customers.
