Marketing Operations and Analytics Manager at Thales | Austin, TX | $117K/yr – $217K/yr

Thales

Marketing Operations and Analytics Manager

Austin, TX (Hybrid)

$117K/yr – $217K/yrSenior Level8+ years expFull time

Posted 5 months ago

Job Summary

Drive regional marketing operations and analytics to optimize campaigns and funnel performance.

Own regional campaign execution, funnel performance, and data quality.
Must-have: 8+ years of experience and PowerBI dashboards.
Standout: Cross-functional regional analytics lead coordinating Marketing, ABM, MOPS, and BDR teams.

Job Description

Responsibilities

Lead the operational execution of regional marketing campaigns, ensuring programs are correctly built, tracked, and compliant.
Oversee key activities including email programs, workflow configuration, segmentation, list management, and QA.
Ensure data accuracy and proper performance tracking across systems in alignment with global standards.
Take primary responsibility for regional campaign and funnel performance analysis.
Use reporting tools and dashboards to monitor inquiry, conversion, and pipeline contribution metrics.
Identify performance gaps, uncover root causes, and provide structured optimization recommendations.
Deliver recurring performance summaries and actionable insights to Marketing and Sales stakeholders.
Analyze lead follow-up performance, SLA adherence, and pipeline conversion from inbound and outbound activities.
Review disposition trends and highlight improvement opportunities.
Provide data-driven recommendations to improve alignment between marketing output and BDR execution.
Act as the regional analytical point of contact for Marketing, ABM, Central MOPS, and BDR teams.
Support demand review discussions with structured performance insights and ensure consistent KPI visibility across stakeholders.

Requirements

8+ years of experience in marketing operations, marketing analytics, or revenue operations roles
Expert in building and maintaining dashboards in PowerBI (data modeling, KPI structuring, performance visualization)
Practical experience working with Salesforce and Marketo for campaign tracking and funnel analysis
Demonstrated ability to analyze campaign and pipeline performance, identify performance gaps, and translate data into clear optimization recommendations and overall marketing operations strategy
Solid understanding of marketing funnel metrics, conversion analysis, and attribution logic
Strong attention to detail and structured problem-solving approach
Ability to influence cross-functionally and manage multiple high priority projects congruently
Clear and concise communication skills and experience presenting data-driven insights
Applicants must be legally authorized to work in the United States for any employer at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.

Benefits

Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
Company paid holidays and Paid Time Off
Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program

Thales

Thales (Euronext Paris: HO) is a global leader in advanced technologies for the Defence, Aerospace, and Cyber & Digital sectors. Its portfolio of innovative products and services addresses several major challenges: sovereignty, security, sustainability and inclusion.The Group invests more than €4 billion per year in Research & Development in key areas, particularly for critical environments, such as Artificial Intelligence, cybersecurity, quantum and cloud technologies. Thales has more than 83,000 employees in 68 countries. In 2024, the Group generated sales of €20.6 billion.

Meudon, Île-de-France, FRA

63K employees (2,961 in marketing)

www.thalesgroup.com