Responsibilities

• Building and managing HubSpot workflows, nurture sequences, newsletters, lifecycle stages and re-engagement campaigns.
• Managing how marketing leads move through the funnel and are handed over to Sales.
• Maintaining data quality in HubSpot, including deduplication, list management and contact hygiene.
• Building and managing audience segments for email, paid and lifecycle campaigns.
• Supporting integrations between HubSpot and tools including Clay, Google Ads, Meta and LinkedIn .
• Maintaining reporting and dashboards and making sure our marketing data can be trusted.
• Supporting consent management, cookie configuration and email preferences across our marketing activity.
• Working with RevOps to make sure marketing and sales automations work together properly.
• Creating and maintaining SOPs and documentation around our HubSpot processes.
• Helping Sales and SDRs with day-to-day marketing operations issues, including contact data, routing and CRM questions.

Requirements

• 3–5 years’ experience in Marketing Operations, Revenue Operations or CRM administration, ideally within a B2B SaaS environment.
• You should have:
• Strong hands-on experience with HubSpot , particularly workflows, lists, properties, lifecycle stages and reporting.
• Good understanding of CRM data and the importance of keeping it clean and consistent.
• Experience working across Marketing and Sales.
• Experience creating and maintaining processes and SOPs.
• A good understanding of marketing automation and lead management.
• Strong attention to detail and a practical, problem-solving approach.
• The ability to manage your own workload and work across multiple priorities.
• Good communication skills and the confidence to work with people across the business.

Preferred

• Clay
• Webflow
• Stape / server-side tracking
• Google Ads, Meta or LinkedIn
• HubSpot Operations Hub
• Marketing attribution
• Inbound and SDR-led outbound sales models
• HubSpot certifications