Marketing Operations Analyst

Alpharetta, GA (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and optimize ABM operations across multiple platforms while designing cross-channel campaigns, maintaining data quality, and driving performance insights. You will also explore AI-driven automation and provide regional platform support.

  • Manage daily setup and optimization of ABM tools
  • Design and automate cross-channel campaigns
  • Ensure data hygiene and reporting across platforms

Job Description

Responsibilities

  • Configure and support ABM platforms — Manage the daily setup and optimization of 6sense, Salesforce, and connected marketing tools
  • Design campaign workflows — Build workflows and triggers that orchestrate campaigns across email, paid media, and sales channels
  • Maintain data quality — Create and manage account and audience segments; ensure data accuracy across all platforms
  • Drive performance reporting — Organize campaign data and support the creation of performance reports and insights
  • Explore emerging technology — Test and evaluate new AI-driven and automation capabilities to improve operations
  • Support regional teams — Provide responsive platform support and troubleshooting to marketing teams across North America and International regions

Requirements

  • 2-4 years of professional experience in Account Based Marketing (ABM), Marketing Operations, or Revenue Operations
  • Experience with ABM platforms — this is essential
  • Understanding of full-funnel marketing, account-based strategies, and how revenue operations supports the customer journey
  • Strong attention to detail with excellent data hygiene discipline
  • Comfort working with data, segmentation, and reporting
  • Collaborative and proactive approach to working cross-functionally with marketing and sales teams
  • Self-motivated mindset, curiosity about emerging technologies, and eagerness to learn and grow in marketing operations

Benefits

  • Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.
Aptean logo

Aptean

3.5 Glassdoor

Aptean is a global provider of industry-specific software that helps organizations in manufacturing, distribution, food and beverage, transportation, and other complex industries run and grow their businesses more effectively.Aptean’s solutions and services help businesses of all sizes to be Ready for What’s Next, Now®. Headquartered in Alpharetta, Georgia, Aptean has offices in North America, Europe, and Asia-Pacific. To learn more about Aptean and the markets we serve, visit www.aptean.com.

Founded in 2012
Alpharetta, Georgia, USA
3K employees (138 in marketing)
66% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
156.3K
Monthly Google Ads Budget
$177.3K
Traffic Source Mix
Search
33.4%
Direct
53.1%
Referral
8.3%
Social
3.5%
Paid
1.6%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
93 (3% of company)
Median Career Experience
11.5 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.2B
Last Raise
$2.1B
Private Equity, 2 years ago

Funding History

  • Jul 2024
    Private Equity
  • Jan 2024
    Debt Financing • $2.1B
  • Oct 2022
    Secondary Market

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