Marketing Officer - Content & Community Engagement

Responsibilities

• Develop and distribute content supporting ACNB's marketing, reputation, and business goals.
• Create written, visual, video, and multimedia content across multiple channels.
• Translate financial products and services into engaging, customer-focused communications.
• Manage and create content projects from concept through publication.
• Identify and capture stories that showcase ACNB's expertise, customers, employees, and community involvement.
• Represent ACNB at community events, volunteer activities, and business functions.
• Build relationships with customers, community partners, and internal stakeholders.
• Partner with business lines and Corporate Relations to promote ACNB's community impact and customer success stories.
• Ensure content aligns with ACNB's brand standards and marketing objectives.
• Assists with the implementation of strategies to support the Bank’s business objectives; as well as adheres to budget parameters.

Requirements

• An A.A., B.S. or B.A. degree in communication design, marketing or a related discipline preferred; specialized bank marketing education and training.
• A minimum of three (3) years' experience in marketing, communications, content creation, or a related role.
• Strong writing, communication, and storytelling skills.
• Strong experience creating professional-level photography, video, graphic, and digital content.
• Experience managing content across websites, social media, and digital platforms.
• Proficiency with Adobe Creative Suite, Microsoft Office Suite, web content management software, and similar design and editing tools.
• Strong relationship-building, interviewing, organizational, creative thinking, and problem-solving skills, with exceptional attention to detail.
• Ability to manage multiple projects from concept to completion.
• Experience measuring content effectiveness through analytics and reporting.
• Knowledge of traditional and digital marketing strategies, production procedures, prepress, printing, sustainability practices, and applicable banking regulations affecting marketing activities.

Preferred

• Experience with email marketing and CMS platforms.
• Public or media relations experience.
• Knowledge of SEO and digital content best practices.
• Experience in financial services, or other relationship-based industries (highly regulated industry experience preferred, but not required).

Benefits

• Health, dental, and vision coverage
• 401(k) with employer match
• generous paid time off and 12 paid holidays
• career growth and training opportunities – all within a supportive, team environment