Responsibilities

• Manage a team of marketers to both analyze and optimize sales pages and ensure an ongoing stream of traffic is pushed towards the page
• Own full lifecycle of product campaigns from concept ideation, scheduling, execution, and asset coordination, to post-launch performance analysis
• Develop a deep understanding of the Word on Fire brand and voice to be reflected in marketing copy
• Brainstorm marketing campaign ideas that support ongoing brand goals with a specific emphasis on new product launches
• Create fresh angles and campaign strategies for books and products with an emphasis on increasing page conversion rate and average cart value
• Review copy for product marketing emails, social media posts, and ads
• Track marketing campaign statuses and tasks in project management software
• Communicate and collaborate with other departments to request and acquire marketing assets
• Conduct market research to understand customer needs, market trends, and the competitive landscape
• Monitor and analyze campaign performance metrics to optimize marketing efforts

Requirements

• Commitment to the mission of Word on Fire
• Bachelor’s degree in marketing, business, or a related field, or equivalent experience
• 5 years of experience in marketing
• Exceptional computer and technology skills
• Strong attention to detail, especially with textual content
• Highly creative and driven to explore new marketing trends and ideas
• Ability to quickly learn new technical skills
• Strong copywriting and proofreading skills

Preferred

• Familiarity with Bishop Barron, Word on Fire, the Bible, Catechism of the Catholic Church, and magisterial teachings of the Catholic Church
• Knowledge of online marketing trends
• An appreciation for the beauty and dignity of the Word on Fire brand
• Ability to multitask several projects and marketing campaigns during a given day
• Ability to accomplish tasks quickly and manage time efficiently
• Exceptional communication skills, team-oriented

Benefits

• Work-from-home Wednesdays and up to 20 additional work-from-home days throughout the year
• Several 100% Word on Fire-paid insurance benefits: life, short-term disability, and long-term disability
• Other insurance benefits: medical, dental, vision, HSA, FSA, accident, critical illness, and hospital indemnity
• A retirement plan with a 3% target employer contribution
• Generous paid time off and paid holidays
• Paid parental leaves at 100% of base salary
• Access to Word on Fire’s incredible wealth of content and resources and more!