Marketing Manager

Responsibilities

• Develop and execute brand strategy and marketing objectives for Wilderness properties.
• Establish and manage marketing budgets for Wilderness at the Smokies and Soaky Mountain Waterpark.
• Lead and oversee Creative Design and Digital Media teams, setting priorities and ensuring timely project completion.
• Plan and execute integrated advertising campaigns across print, digital, and broadcast channels.
• Manage website strategy and social media content across platforms including Facebook, Instagram, Twitter, YouTube, and Pinterest.
• Collaborate with internal departments to create promotional materials and support overall business growth.
• Direct creative production, including photography, video, vendor coordination, talent sourcing, and contract management.
• Partner with external agencies to develop and maintain consistent branding across all marketing channels.
• Lead brainstorming sessions to develop campaigns, branding initiatives, and on-property signage.
• Monitor marketing trends, performance metrics, and industry best practices to inform strategy.

Requirements

• Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
• Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
• Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. (Language skills)
• Ability to write speeches and articles for publication that conform to prescribed style and format. (Language skills)
• Ability to effectively present information to top management, public groups, and/or boards of directors.
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Tennessee Driver’s License or ability to obtain one within 60 days of employment
• Good attendance and punctual.