Marketing Manager

Responsibilities

• Strategic Leadership & Revenue Alignment
• - Develop and execute a comprehensive marketing strategy aligned with corporate growth targets, especially our VirtuCARE related offerings
• - Partner directly with Sales to align pipeline generation, sales enablement materials, and lead-qualification criteria.
• - Track, analyze, and report on core marketing KPIs (pipeline velocity, lead-to-opportunity conversion rates, and ROI).
• Demand Generation & Campaign Management
• - Design and manage integrated demand-generation campaigns spanning digital ads, content marketing, email nurture tracks, and industry events.
• - Design, build and oversee strategies to build a predictable top-of-funnel pipeline.
• - Build automated lead nurturing workflows to optimize conversion throughout the customer’s journey.
• - Positioning, Messaging & Content
• - Refine value propositions, brand messaging, and product positioning for key target personas and customer profiles.

Requirements

• Experience : 5+ years of marketing experience, with at least 2–3 years in a leadership or strategist role (e.g., Marketing Manager, Lead, or Director).
• Domain Expertise: Proven track record in B2B marketing, demand generation, account-based marketing (ABM), and sales pipeline growth.
• Tech Proficiency: Experience with CRM and marketing automation platforms (HubSpot or similar) and web analytics tools (Google Analytics or similar).
• Execution & Strategy Balance: Ability to operate as a high-level strategist while remaining hands-on in campaign execution and content creation.
• Analytical Skills: Strong data-driven mindset with the ability to translate complex analytics into clear executive insights and actionable adjustments.

Preferred

• Strong familiarity with enterprise/ed-tech sales cycles, IT services, technology ecosystems, or B2B advisory models.
• Exceptional written communication skills with experience shaping complex value propositions into clear, persuasive copy.

Benefits

• Competitive Salary
• 401(k) plan with 4% company match, 100% vested
• Health, Dental, and Vision Insurance
• Paid Vacation, Sick, and Personal Days
• Company-Paid Holidays
• Opportunities for professional growth and promotion from within