Director, Marketing

Responsibilities

• The demand plan: pipeline targets, channel mix, program calendar and budget.
• Campaigns across paid, email, webinars, events, account-based programs and SEO.
• Marketing operations: automation, lead scoring, routing, attribution and reporting.
• Go-to-market campaigns for new verticals and products.
• Customer marketing programs that drive cross-sell and retention.
• Co-marketing with agency and technology partners.
• A small, growing team and the contractors and agencies who support it.

Requirements

• Ten or more years in B2B marketing, including five or more in demand generation at a SaaS company.
• Ownership of a marketing-sourced pipeline number and the budget behind it.
• You are a self-starter with hands-on experience with HubSpot, Marketo or similar, including scoring, routing and attribution.
• Experience managing people and contractors.
• Analytical habits: you can show which programs produced revenue.
• Experience marketing to marketers.

Preferred

• Marketing martech, data or identity products to ecommerce and DTC brands.
• Partner or ecosystem-led demand, for example in the Shopify or Klaviyo ecosystems.
• Launching into a new vertical.
• Taking over a function from a fractional or interim leader.