Marketing Manager

Responsibilities

• Develop and execute national and regional marketing strategies for the thrift store line, including brand guidelines, messaging that connects shopping/donating to veteran impact, and performance tracking.
• Create and manage content (social media, email, website, print, in-store signage, video) that drives store visits, donation volume, and community engagement. Emphasize unique finds, weekly sales, sustainability, and mission stories.
• Collaborate closely with partner companies' marketing teams to align campaigns, co-branded promotions, pickup service messaging, and shared assets. Serve as the primary liaison for marketing coordination.
• Support local stores and operators with toolkits, campaign templates, local SEO/Google Business Profile guidance, social media calendars, and event promotion ideas.
• Plan and oversee digital advertising (paid social, search, display), organic social growth, email marketing, and influencer/community partnerships where appropriate.
• Track and report on key metrics (traffic, donations, sales lift, engagement, ROI) and use data to refine strategies.
• Ensure all marketing materials reflect AMVETS's values, maintain brand consistency, and comply with nonprofit guidelines.
• Coordinate with internal teams (Communications, Programs, Finance, Thrift Operations) and external agencies or freelancers as needed.
• Identify opportunities for new partnerships, seasonal campaigns, and expansion support for the thrift enterprise.

Requirements

• Bachelor's degree in marketing, Communications, Business, or related field (or equivalent experience).
• 5+ years of progressive marketing experience, preferably including retail, nonprofit, thrift/secondhand, franchise/partner networks, or multi-location brands.
• Proven ability to develop and manage multi-channel campaigns with measurable results.
• Strong project management, cross-functional collaboration, and partner/stakeholder management skills.
• Excellent written and verbal communication; comfortable creating or directing content (copy, social posts, basic design coordination).
• Familiarity with digital tools (social platforms, email platforms, analytics, basic design/Canva or similar, Google Analytics/Ads, SEO/local search).
• Travel up to 25%.

Preferred

• Experience or strong interest in the veteran's community, nonprofits, or mission-driven retail is a plus.
• Veteran status or military family connection is strongly preferred but not required.

Benefits

• Opportunity to make a direct impact on veterans and their families through sustainable, community-focused retail.
• Work at the new National Headquarters in Washington, PA.
• Competitive nonprofit compensation and benefits package.
• Collaborative environment focused on service and results.