Responsibilities

• Lead the lease-up marketing strategy for new construction and lease-up communities from pre-launch through stabilization
• Develop community-specific go-to-market strategies designed to generate a qualified applicant pipeline ahead of first units
• Build proactive launch plans that align campaign timing, lead generation, and conversion strategy to delivery schedules and leasing targets
• Determine the marketing approach, sequencing, and priorities needed to support leasing velocity and occupancy pacing
• Translate asset, market, and business goals into actionable lease-up strategies that drive measurable results
• Own the strategy for generating qualified demand across paid media, websites, landing pages, ILS, email, social, and local awareness channels
• Ensure campaigns are designed not just to generate volume, but to attract qualified prospects likely to convert
• Monitor market dynamics, competitor lease-ups, pricing shifts, absorption rates, and construction timelines to influence pre-lease strategy and pacing
• Recommend adjustments to channel mix, spend, creative, offers, and conversion paths based on applicant quality, campaign performance, and lease-up pace
• Partner with internal teams and vendors to improve funnel performance and maximize applicant pipeline efficiency

Requirements

• 4–7+ years of marketing experience, preferably in multifamily, real estate, hospitality, retail, or other location-based consumer businesses
• Experience owning or leading marketing strategy for lease-ups, new developments, grand openings, or localized launches strongly preferred
• Strong understanding of demand generation, lead quality, and conversion strategy in a consumer marketing environment
• Experience building marketing plans tied to business outcomes and launch timelines
• Bachelor’s degree in Marketing, Business Administration, or related field preferred (high school diploma required)
• Knowledge and proven success in sales methodology: building rapport, overcoming objections, and closing the deal
• Strong interpersonal, communication, and organizational skills
• Experience with Entrata software preferred
• Technical expectations: Experience with websites, landing pages, paid media coordination, CRM/email platforms, and ILS partners – be prepared to demonstrate in person
• Strong working knowledge of conversion-focused campaign strategy and performance reporting – be prepared to demonstrate in person

Preferred

• Road warrior who enjoys hands-on engagement and travel