Marketing Manager

Responsibilities

• Marketing plan and execution: Build a prioritized plan by market and channel, with clear owners, deadlines, budgets, and expected outcomes.
• Specialist and vendor management: Direct the tracking and SEO work already underway. Review recommendations, resolve dependencies, verify implementation, and hold partners accountable for results.
• Local search and reputation: Oversee Google Business Profiles, local listings, reviews, local content, and market specific SEO work. Coordinate with branches to obtain accurate service information, photos, and customer proof.
• Paid acquisition: Manage Google Ads and Local Services Ads performance, including budgets, lead quality, search terms, landing pages, lead statuses, and opportunities to recover charges for invalid leads.
• Lead conversion: Work with inside sales and branch leaders to identify where leads are lost between inquiry, contact, signed agreement, and initial service. Help fix handoff and response problems.
• Measurement and reporting: Maintain a weekly scorecard by market and channel covering spend, qualified leads, signed agreements, completed initial services, acquisition cost, and incremental first-year contract revenue. Keep website organic, local profile, and paid results distinct.
• Budget decisions: Recommend where to increase, reduce, or test spending based on customer outcomes and branch needs-not lead volume alone.

Requirements

• At least five years of experience managing performance marketing, preferably for a multi-location service business.
• Working knowledge of local SEO, Google Business Profiles, Google Ads, Local Services Ads, GA4, Search Console, and conversion tracking.
• Experience managing agencies, freelancers, or specialist partners and translating their work into a practical execution plan.
• Strong analytical judgment: you can question attribution, distinguish leads from customers, and explain results clearly without overstating them.
• Ability to work with sales and operations leaders, manage competing branch priorities, and follow projects through to completion.
• Clear writing, strong organization, and the willingness to inspect the details yourself.
• Candidates must be willing to complete a background check for this position