Marketing Manager

Responsibilities

• Lead day-to-day marketing operations and develop short- and long-range strategies that advance brand marketing and demand generation objectives.
• Partner with leadership and key stakeholders to establish marketing goals, identify target audiences and translate organizational priorities into actionable plans.
• Supervise and develop assigned staff, establishing clear priorities and workflows while fostering collaboration and professional growth.
• Thoughtfully leverage emerging technologies, including AI-enabled tools, to enhance marketing strategy, audience engagement, content development and operational effectiveness while maintaining appropriate standards for accuracy, privacy, quality and human judgment.
• Efficiently and effectively manage agency partners to align production and creative development efforts with strategic marketing plans.
• Plan and execute integrated marketing initiatives that promote USC Marshall graduate programs, events, services and engagement opportunities across appropriate channels.
• Develop and manage the graduate programs marketing calendar, coordinating priorities, schedules and deadlines across multiple initiatives.
• Oversee the development and distribution of marketing and promotional materials and ensure alignment with USC brand standards.
• Collaborate across teams to deliver coordinated, audience-centered marketing and communications.
• Use marketing data, reporting, research and audience feedback to evaluate performance, identify trends and inform strategy.

Requirements

• Bachelor's degree or combined experience/education as a substitute for the minimum education.
• Five years of progressively responsible experience in marketing or a related field—experience working within a creative advertising agency or managing creative advertising agency workflows strongly preferred.
• Thorough knowledge of marketing principles, practices, methodologies and techniques.
• Demonstrated experience developing and implementing marketing strategies, plans and campaigns.
• Strong written and verbal communication skills and creative judgment.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Ability to build productive relationships and collaborate effectively across teams and organizational levels.

Preferred

• Master's degree.
• Experience leading marketing strategy and operations within a complex, mission-driven organization.
• Experience supervising and developing staff and leading teams through both strategic planning and hands-on execution.
• Experience developing integrated, multi-channel marketing campaigns across digital, email, web, social and other audience engagement channels.
• Demonstrated ability to use audience segmentation, performance data and insights to optimize marketing strategies and strengthen engagement.
• Demonstrated ability to build alignment, influence stakeholders and successfully navigate a complex, highly collaborative organization.
• Experience managing marketing budgets, vendors and creative or production partners.
• Experience using AI and other emerging technologies to enhance marketing strategy, content development, audience insights or operational effectiveness, with sound judgment regarding accuracy, privacy and appropriate use.
• Experience working within higher education, alumni engagement, membership, nonprofit or another relationship-based environment.

Benefits

• USC has excellent benefits, including health benefits for staff and their family with access to the renowned university medical network; eligibility for retirement plans with employer contributions*; tuition benefits for staff and their family; free Professional Development classes; central Los Angeles location with easy access to commuter trains, buses and free tram pick up services; discounts to sporting and other campus events.