Marketing Manager

Responsibilities

• Build, lead, and develop a collaborative and high-performing marketing team.
• Work closely with the sales team and other internal groups to turn customer, product, market, and application insight into effective marketing initiatives and sales tools.
• Develop programs, content, and campaigns that strengthen customer education, application expertise, and sales effectiveness.
• Lead marketing projects from concept through launch and measurement, with clear ownership, priorities, timelines, and follow-through.
• Oversee the development, accuracy, maintenance, and release of product manuals, sales literature, webpages, videos, training resources, product launch materials, and other customer-facing content, ensuring it is clear, current, useful, and consistent with Unist brand standards.
• Manage Unist tradeshows, including scheduling, content creation, sales coordination, and set-up/tear down (as needed).
• Improve marketing processes, project intake, prioritization, documentation, asset management, and cross-functional handoffs.
• Use meaningful measures to evaluate marketing activity and business impact while developing and managing the marketing budget, outside vendors, platforms, and other resources.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field, or equivalent relevant experience.
• Demonstrated experience leading a marketing team and developing people.
• Proven ability to lead marketing projects or campaigns from concept through launch and measurement.
• Strong B2B marketing experience; manufacturing or technical-product experience highly preferred.
• Experience with sales literature, product manuals, content strategy, websites, digital marketing, marketing analytics, and sales enablement.
• Strong written and verbal communication skills.
• Comfortable identifying and implementing CRM, marketing automation, AI-enabled tools, and other emerging technologies.
• Craft CMS experience is a plus.

Benefits

• 401(k) plan with company match
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave