Marketing Manager, Trade/Retail at Hasbro | Renton, WA | $89K/yr – $153K/yr

Hasbro

Marketing Manager, Trade/Retail

Renton, WA (On-site)

$89K/yr – $153K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own retail marketing for the hobby and gaming category, aligning B2B trade materials with cross-functional campaigns and event assets to boost store traffic and brand presence.

Own trade marketing in B2B retail and in-store materials from design to delivery.
Coordinate with sales, design, and global teams on campaign alignment, POS, learn-to-play assets, and digital assets for retail.

Job Description

Responsibilities

Create and implement trade (retail) marketing strategies and tactics for products with our B2B retail channels - local hobby game stores
Support the Organized Play team by creating materials for in-store play programs.
Develop branding materials for B2B events, and creative displays that drive foot-traffic and increase consumer awareness.
Partner with internal cross-functional marketing, sales, design, and global teams on global campaign execution alignment, point-of-sale materials, learn-to-play materials, and digital assets for both in-store and online retail environments.
Identify and evaluate new opportunities within the core hobby retail channel to expand product transparency, branding, and store traffic.
Set and report on clear meaningful metrics for all campaign marketing initiatives, measuring impact and providing post-mortem analysis to guide future campaigns.

Requirements

BA/BS or equivalent experience with a concentration in Marketing or Business.
5+ years of experience in retail marketing to specialty, retail brick and mortar, or related field, with a strong preference for experience within the gaming, entertainment, or consumer products industry.
Experience working with retail marketing agencies and design teams to create physical and digital marketing assets.
Ability to drive projects forward independently by providing clear and concise direction/feedback and influencing partners.
Strong project management abilities; capable of prioritizing and balancing multiple projects simultaneously, under tight time constraints and within budget parameters.
Well developed, verbal, written and presentation skills and proficiency with Microsoft Office applications.
An analytical perspective with experience in performance analysis and reporting on marketing initiatives.

Preferred

Familiarity with Magic: The Gathering and Dungeons & Dragons is a strong plus.

Benefits

Health & Wellness
Time Off to Recharge
Financial Well-being
Life & Family Support
Volunteer and Community Initiatives
Learning & Development
Exclusive Perks

Hasbro

3.4 Glassdoor

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.

Founded in 1923

Pawtucket, Rhode Island, USA

8K employees (2,353 in marketing)

www.hasbro.com

54% recommend to a friend

36% CEO approval