Responsibilities

• Own and lead integrated marketing campaigns across paid media, web, email, social, PR, and events
• Drive qualified lead generation and continuously optimize for conversion performance
• Identify gaps in funnel performance and implement strategies to improve lead quality and sales outcomes
• Develop test-and-learn strategies across channels
• Own messaging strategy and campaign narratives across all real estate marketing efforts
• Provide copy direction and final approval for websites, email campaigns, paid media, and sales materials
• Ensure consistency with brand standards in partnership with brand and hospitality marketing
• Develop and oversee lead nurture strategies in partnership with Marketing Automation
• Define segmentation, email journeys, and lifecycle touchpoints to improve conversion
• Support website initiatives as a key lead generation channel, contributing to content updates and overall user experience

Requirements

• Bachelor’s degree required; in Marketing or Communications preferred
• Five+ years as a Marketing Manager preferred
• Five+ years in real estate and/or hospitality marketing preferred
• Strong attention to detail and organizational skills
• Ability to manage multiple projects and deadlines simultaneously
• Strong written and verbal communication skills
• Ability to work within established brand standards
• Proficiency in PowerPoint and presentation development
• Working knowledge of Adobe Creative Suite (Photoshop, InDesign)
• Understanding of digital marketing channels (web, email, social)

Benefits

• Childcare reimbursement
• Trip of a Lifetime program
• Education Assistance Program
• Wellness Reimbursement Program
• Learning and development
• Competitive pay
• Volunteer time
• Paid maternity/paternity leave
• Fun team building events
• 401K