Responsibilities

• Develop and execute integrated marketing campaigns across digital and traditional channels to support lead generation, customer engagement, brand awareness, and revenue growth.
• Manage day-to-day marketing activities, including email marketing, social media, paid advertising, SEO, content development, website updates, and marketing automation.
• Create and maintain marketing assets, including email campaigns, landing pages, presentations, blogs, social content, sales collateral, and other brand materials.
• Partner with the VP of Marketing & Sales and collaborate with Sales, Operations, Executive Leadership, and other internal stakeholders to align marketing priorities with company objectives.
• Track, analyze, and report on campaign performance, lead generation, attribution, ROI, and key marketing KPIs; use insights to improve strategy and execution.
• Maintain and optimize website content, CMS platforms, CRM systems, and marketing automation workflows, including tools such as WordPress, Salesforce, Marketing Cloud, HubSpot, or Mailchimp.
• Conduct market research and competitive analysis to identify trends, customer needs, opportunities, and actionable insights.
• Plan and coordinate webinars, events, promotions, customer engagement initiatives, conferences, and trade shows.
• Represent the Company at industry events and trade shows to build strategic relationships, increase brand visibility, and support business development efforts.
• Own brand consistency and messaging across customer, sales, digital, and team member touchpoints.

Requirements

• Three to seven years of hands-on marketing experience, preferably in a B2B environment.
• At least three years of experience supervising, mentoring, or leading team members.
• Experience working within a small team or fast-paced, high-growth environment, with the ability to execute independently and collaborate effectively.
• Strong understanding of digital marketing strategies, including SEO, PPC, email marketing, social media management, content strategy, and campaign planning.
• Experience with CRM and marketing automation platforms such as Marketing Cloud, Salesforce, HubSpot, or Mailchimp.
• Experience developing and executing lead generation, customer engagement, and lifecycle marketing initiatives.
• Proficiency with Google Analytics and marketing performance reporting tools, including campaign measurement, attribution, and ROI analysis.
• Experience managing websites and CMS platforms, including WordPress.
• Proficiency with Microsoft Office, Google Workspace, and Adobe Creative Cloud applications.
• Strong written and verbal communication skills, sound judgment, attention to detail, and the ability to manage multiple priorities and deadlines.

Preferred

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience representing a company at industry events, conferences, and trade shows and building professional relationships that support brand awareness and business development.
• Working knowledge of graphic design and video editing tools and processes.
• Experience managing marketing budgets and external partners, including vendors, freelancers, and agencies.
• Familiarity with AI-driven marketing tools, automation platforms, and emerging marketing technologies.

Benefits

• health plans, including flexible spending accounts, a SIMPLE IRA Plan with company match, employer-paid EAP, Life & AD&D, LTD, and STD (subject to eligibility requirements).