Marketing Manager

Responsibilities

• Develop and own the annual marketing plan and promotions calendar in line with Resort revenue goals, deciding which offers, launches, and campaigns run, when, and through which channels
• Manage the marketing and advertising budget, allocating spending across channels and campaigns and adjusting based on performance
• Set brand and content standards for all digital and onsite communications, and serve as final approver on content before it goes live
• Conduct competitive analysis across offerings, messaging, and channels, and use findings to recommend packages, offers, and positioning to leadership
• Partner with department leaders to set marketing priorities that support their revenue and engagement goals
• Develop and execute comprehensive social media and digital engagement strategies aligned with brand, sales, marketing, and revenue objectives
• Manage and grow the resort's presence across social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube, etc.
• Create, schedule, coordinate, and publish engaging content while leading social media coverage and digital promotion for resort experiences, accommodations, dining, golf, events, weddings, outdoor recreation, seasonal campaigns, special offers, community partnerships, to increase brand awareness, engagement, and visitation
• Plan, manage, and optimize paid social media advertising campaigns, including audience targeting, budget allocation, and performance tracking
• Manage online review platforms while ensuring timely and professional responses

Requirements

• You have demonstrated ability to work independently or as part of a team
• You are a creative problem solver, able to think and color ‘outside the box’
• You have a college degree and a minimum of three of marketing experience, including at least two years owning campaigns, a marketing budget, or agency relationships
• You have excellent written and verbal communication and presentation skills
• You have proven ability to build a marketing plan, manage a budget, and make data informed decisions
• You have stellar organization skills, detail orientation and follow-through
• You have a proven ability to work well under pressure and resolve problems
• You are professional in appearance and pleasant in your demeanor

Preferred

• WordPress sites and mobile applications; HTML, CSS, and PHP preferred
• The ability to execute basic graphic design edits is not required but preferred
• Looker Studio (formerly Google Data Studio) a plus
• Google Analytics and Google Tag Manager knowledge; current industry trend knowledge

Benefits

• Medical, dental, and vision insurance coverage
• 401(k) plan with Company match
• Paid time off
• Golf privileges
• Discounts at Tetherow Restaurants & Golf Shop &
• $8 Employee Breakfast & Lunch Meals
• Employee referral bonuses
• Work in one of the most beautiful settings in Central Oregon!