Marketing Manager - Telehealth

Las Vegas, NV (On-site)

$65K/yr – $85K/yrMid Level5+ years expOther

Posted 5 months ago

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Job Summary

Marketing Manager for Clean Health leads the end-to-end patient acquisition funnel across paid and organic channels, ensuring compliant, scalable growth. The role emphasizes data-driven optimization, cross-channel campaign management, and partnerships to drive new patient sign-ups. A strong background in healthcare marketing, Meta and Google Ads, and retention strategies is essential.

Job Description

Responsibilities

  • Own the complete patient acquisition funnel: Awareness → Interest → Sign-up → Conversion
  • Develop and execute digital marketing strategy across Meta (Facebook/Instagram), Google Ads, TikTok, and organic channels
  • Launch and manage paid advertising campaigns (Meta Ads, Google Search, YouTube, TikTok)
  • Optimize CAC and LTV across all channels
  • Build patient referral and affiliate partnership programs
  • Track and report patient acquisition metrics (impressions, clicks, conversions, ROI)
  • Scale successful campaigns from hundreds to thousands of patients per month
  • Create healthcare-compliant content strategy: Educational blog posts, social media content, email campaigns
  • Landing pages optimized for conversion
  • Video content for organic social (TikTok, Instagram, YouTube)

Requirements

  • 5+ years digital marketing experience in DTC, healthcare, telehealth, or wellness brands
  • Proven track record of patient/customer acquisition (managed $50K+ monthly ad budgets)
  • Deep expertise in Meta Ads and Google Ads (certifications a plus)
  • Healthcare marketing experience or understanding of compliance (FTC, HIPAA)
  • Data-driven mindset: Lives in analytics, optimizes based on metrics (CAC, LTV, ROAS)
  • Content creation skills: Can write ad copy, landing pages, email sequences
  • A/B testing experience: Knows how to test and iterate fast

Preferred

  • Telehealth or DTC health brand experience
  • Experience with subscription businesses (retention marketing, churn reduction)
  • SEO and content marketing (organic patient acquisition)
  • TikTok marketing (organic + paid)
  • Email/SMS marketing platforms (Klaviyo, Attentive, etc.)
  • CRO (Conversion Rate Optimization) experience
  • Video production/editing skills (TikTok, Instagram Reels)
  • Influencer marketing experience
  • Affiliate program management
  • Experience scaling from $0 to $100K+ monthly ad spend

Marketing Team

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