Responsibilities

• Marketing Execution & Demand Generation
• Execute tactical marketing plans and activities across various channels (digital, content, partner) to support business and revenue goals.
• Manage the deployment of specific demand generation campaigns, including email marketing, social media posts, and advertising placements.
• Monitor and maintain live campaign performance to ensure smooth delivery and accurate tracking.
• Marketing Operations
• Manage the day-to-day operation and maintenance of the marketing technology stack, including the CRM and marketing automation platforms.
• Ensure data integrity and accurate segmentation within marketing systems.
• Coordinate with external vendors, agencies, and service providers for the timely execution of marketing deliverables.
• Oversee the organization and maintenance of the digital asset management system.
• Sales Enablement
• Create, maintain, and update sales enablement materials and tools (presentations, one-pagers, case studies) for the Regional Account Managers (RAMs).
• Ensure all marketing collateral adheres to current brand messaging and supports the sales process effectively.
• Partner Marketing & Events
• Assist the Director in the execution of co-marketing initiatives with strategic partners.
• Manage and coordinate all logistical aspects of Taranis's presence at industry trade shows and field events, including vendor management, material preparation, and on-site support.
• Content & Brand
• Perform content editing, formatting, and optimization for marketing assets, including website landing pages, blog posts, and collateral.
• Ensure strict adherence to consistent messaging and brand guidelines across all deployed materials.
• Analytics & Reporting
• Generate standard marketing performance and campaign results reports using analytics tools.
• Distribute reports and assist the Director of Marketing with the preliminary analysis of campaign data to identify areas for optimization.