Responsibilities

• Own the overall marketing strategy for Mission Belt, with an emphasis on profitable direct-to-consumer growth.
• Develop and execute customer acquisition, retention, promotional, and product-launch strategies.
• Manage and optimize key DTC channels, including paid social, paid search, email/SMS, organic social, and website merchandising.
• Use performance data to understand what’s working, identify opportunities, and continually improve marketing efficiency.
• Build a strong promotional and marketing calendar around launches, holidays, seasonal moments, and key brand initiatives.
• Work closely with creative resources to develop advertising, photography, video, landing pages, email campaigns, and other customer-facing assets.
• Maintain a strong understanding of customer behavior, competitive activity, and trends within the consumer marketplace.
• Identify opportunities for new products, designs, colors, materials, bundles, and extensions of the Mission Belt brand.
• Work cross-functionally with sourcing, operations, design, and manufacturing partners to bring products to market.
• Develop positioning, pricing, merchandising, packaging, and launch strategies for new products.

Requirements

• Meaningful DTC/e-commerce experience is required. You should understand how a digitally native consumer business actually operates and grows.
• Demonstrated experience managing or contributing significantly to customer acquisition and retention.
• Strong understanding of performance marketing and the economics behind DTC growth, including CAC, ROAS/MER, conversion rate, AOV, LTV, and contribution margin.
• Experience launching and marketing physical consumer products.
• Strong product instincts and an ability to recognize what customers will actually want to buy.
• Analytical enough to make decisions from data and creative enough to develop ideas that stand out.
• Strong project-management skills and the ability to move multiple initiatives forward simultaneously.
• Comfortable taking ownership instead of waiting for detailed direction.
• Strong written and verbal communication skills.
• Willing and able to travel periodically for trade shows, vendor meetings, and other business needs.

Preferred

• Fashion, accessories, apparel, footwear, or other consumer products
• Shopify
• Meta Ads and Google Ads
• Email/SMS marketing
• Retail and wholesale marketing
• Amazon or marketplaces
• Product sourcing and overseas manufacturing
• Influencer, affiliate, or creator marketing
• Trade shows and buyer events

Benefits

• Paid time off