Responsibilities - Own growth marketing strategy and execution , aligning with editorial, product, and revenue teams to drive measurable growth in site traffic, free-to-paid conversion, and subscriber retention. - Lead end-to-end campaign operations — from concept and copywriting through launch, reporting, and optimization — across email, social, paid, and owned channels. - Help lead and manage projects against allocated marketing budget , optimizing spend to lower cost-per-acquisition and increase subscriber lifetime value. - Drive subscriber lifecycle marketing , including onboarding, engagement, and win-back programs that reduce churn and deepen reader loyalty. - Comanage marketing calendar and coordination across competing priorities — special coverage moments, promotional campaigns, product launches — to ensure a balanced, high-impact schedule. - Develop and test acquisition campaigns that grow our audience through organic and paid channels, with a sharp eye on what converts readers into subscribers. - Manage full campaign lifecycle and orchestration - from launch to reporting/analysis and distilling key insights for optimization and continuous improvement - Establish and evolve processes, tools, and tactics for growth marketing, including thoughtful use of AI and automation alongside human-led creativity. Requirements - Experienced marketer with 2–4 years in growth, lifecycle, or consumer marketing — ideally in media, subscription, or DTC businesses. - Proven track record of owning email, paid media, and CRM marketing , with hands-on experience building segmented campaigns and automated lifecycle flows. - Data-driven decision-maker who knows how to read a funnel, identify drop-off, and run tests that actually move the needle. - Strong writer and communicator — you can craft a compelling subject line and a clear performance report with equal ease. - Creative problem-solver with a low ego and high ambition; comfortable operating with autonomy in a fast-moving, resource-conscious environment. - Genuinely excited about local journalism, San Francisco, and the mission of building a sustainable, reader-supported news organization. Benefits - Salary range: $100K–$120K - Stock options program for full-time employees - 401k with company match - Comprehensive medical, dental, and vision insurance - Flexible paid time off and unlimited sick days - Paid parental leave - Professional development and training opportunities, including an employee Learning Fund