Marketing Manager for Student and Fan Experience

Responsibilities

• Integrated Marketing & Strategy: Develop and execute multi-channel marketing campaigns that uphold University brand standards, amplify student engagement, and drive ticket sales and athletic awareness with an emphasis on increasing student attendance at athletic events.
• Creative Direction & Brand Governance: Oversee print, digital, and social media concepts; establish brand guidelines and templates, including Canva resources, to support self-service models for clubs and departmental partners.
• Athletics & Fan Experience: Collaborate with Athletics and Van Wagner Sponsorship Sales to support game-day student and fan engagement, ticket sales, and local partnership opportunities with the Town of Fairfield and local businesses.
• Project Management & Intake: Manage marketing requests, including digital, design, and media tickets; track production schedules, approvals, timelines, deliverables, and partner revisions.
• Partner Consultation & Relationship Management: Serve as the primary marketing liaison for assigned departments, meeting regularly with partners to assess needs, provide creative direction, and ensure alignment with University priorities.
• Campus & Signature Event Execution: Provide day-of marketing and communications support for major University events, including Commencement Weekend, Orientation, Move-In, First Fairfield Friday, Alumni & Family Weekend, Tree Lighting, Holiday Events and Signature Basketball Games.
• Event Communications Coordination: Coordinate digital and print communications for events, including digital boards, email, volunteer communications, news/recaps, arena AV assets, posters, flyers, pull-up banners, directional signage, programs, stickers, and photobooth signs.
• Student Clubs & Engagement Support: Maintain a primarily self-service model for student clubs while establishing clear brand directives for logos and student-facing materials.
• Visual Storytelling & Content Coordination: Manage photography resources for major events and identify and pitch compelling campus stories for social channels, Fairfield News , and Fairfield Magazine .
• Departmental Communications Support: Support campus partners with presentations, signage, award programs, website updates, outcome reports, lecture promotions, employer engagement communications, and other marketing needs.

Requirements

• 2+ years of marketing experience; higher education experience preferred.
• Ability to manage multiple timelines and deliverables.
• Excellent problem-solving and project management skills.
• Strong organizational skills.
• Excels in Internal and External cross multi-department collaboration
• Project Management Software, Wrike or Similar platform
• Strong written and oral communication skills.

Preferred

• Familiarity with Canva or a similar design platform preferred.
• Experience working on-site at large events is a plus.

Benefits

• Eligible employees may receive health, dental, retirement, paid time off, tuition benefits, and other benefits according to institutional policy. Fairfield University Benefits