Marketing Manager STEM Revenue Optimization & Pipeline Management

Responsibilities

• Pipeline Management & Lead Governance
• Own the management and optimization of the marketing-qualified lead and enrollment pipeline across the Stem portfolio.
• Develop and maintain lead governance processes, workflows, service-level agreements and routing standards to improve lead quality and conversion outcomes.
• Monitor funnel performance across all stages of the customer journey to identify opportunities for increased efficiency and enrollment growth.
• Partner with Sales and Customer Experience teams to improve lead follow-up, velocity, progression and conversion performance.
• Establish pipeline reporting and operational cadence to support proactive performance management and issue resolution.
• Recommend prioritization strategies based on lead quality, conversion propensity and revenue impact.
• Revenue Optimization & Marketing Investment Performance - Monitor and evaluate the performance of enrollment-focused marketing investments across paid media, lead generation partnerships, referral programs and customer acquisition initiatives.
• Develop performance frameworks that connect marketing investments to enrollment outcomes, revenue contribution and business growth objectives.
• Analyze channel effectiveness, cost efficiency and conversion performance to maximize return on marketing investment.

Requirements

• Bachelor's degree in Marketing, Business, Finance, Analytics, Economics, Operations or related field.
• 3-5 years of experience in marketing operations, pipeline management, revenue operations, commercial analytics, sales operations, marketing analytics or related functions.
• Demonstrated experience managing lead funnels, conversion optimization initiatives or customer acquisition programs.
• Experience developing performance reporting, KPI frameworks and executive-level business insights.
• Experience managing paid media performance, lead generation programs, or agency relationships.
• Experience working with customer acquisition or enrollment-focused business models.
• Familiarity with marketing attribution and multi-channel performance measurement.
• Experience supporting forecasting, investment planning, or ROI optimization initiatives.
• Strong quantitative and analytical problem-solving skills.
• Strong knowledge of the Life Sciences space, with an emphasis on Women’s Health

Preferred

• Education preferred: Advanced degree, especially MBA in Marketing, General Management, or an advanced scientific degree

Benefits

• As an employee of CooperSurgical, you'll receive an outstanding total compensation plan.
• medical coverage
• 401(k)
• parential leave
• fertility benefits
• paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits.