Marketing Manager Sr

Responsibilities

• WHAT YOU GET TO DO
• Define the opportunity in the market, including customer makeup and opportunity sizing
• Define promotional activities and pipeline for products based on strategy, including tradeshows and promotional materials
• Inform organization how to win in the assigned market, including definitions around product and pricing needs and geographic & specific end-market definition
• Determine financial targets and marketing mix Key Performance Indicators (KPIs) to deliver against targets
• Lead and execute all aspects of business development strategy for new and emerging technologies or products.
• Collaboratively guide product marketing management
• Inform Product Marketing Management teams on long-term capacity and technology platform needs
• Lead and collaborate across functions to develop right-to-win spaces
• Ensure ongoing marketplace advantage across criteria informed by strategic focus, delivering competitive advantage, and customer-defined winning performance characteristics

Requirements

• A four- year degree required with an emphasis on marketing, economics, business administration, finance, or chemical engineering preferred.  MBA preferred
• 12+ years of packaging industry experience in marketing
• External marketing experience required, including advertising, trade shows, and industry events. Ability to analyze external market trends, develop recommendations, and guide internal teams on appropriate actions based on those trends.
• Comfort and experience with advanced analytical techniques, market and competitive research
• Ability to influence others across an organization, including direct and indirect reporting lines
• Excellent manager and coach of people
• Ability to synthesize information from multiple sources to deliver concrete recommendations and plans

Preferred

• MBA preferred

Benefits

• Medical, dental and vision plans
• Flexible time off, starting at 80 hours paid time off per year for full-time salaried employees
• Company-paid holidays starting at 8 days per year and may vary by location
• Wellbeing program & Employee Assistance Program
• Health Savings Account/Flexible Spending Account
• Life insurance, AD&D, short-term & long-term disability, and voluntary benefits
• Paid Parental Leave
• Retirement Savings Plan with company match
• Tuition Reimbursement (dependent upon approval)
• Discretionary annual bonus program (initial eligibility dependent upon hire date)