Responsibilities

• Developing, implementing and executing strategic marketing plans for the products and target markets to achieve revenue and market share objectives by attracting potential customers and retaining existing ones.
• Understand and continually research the market landscape, competition, customer needs, and opportunities in each target market; and assess new potential markets for opportunity.
• Drive go-to-market and product launch planing including but not limited to defining product positioning, pricing, naming, promotional strategy, and messaging to ensure offerings will be launched successfully and maximize market impact.
• Define and continually refine the product positioning and messaging by understanding the market dynamics, customer needs, pain points and how to market our offerings effectively.
• Develop marketing materials and support sales and clinical training.
• Monitor and analyze the competitive landscape, identifying strengths/weakness to inform the marketing strategy.
• Will be expected to be the brand evangelist and key spokesperson for the assigned portfolio requiring extraordinary communication and presentation skills as well as the ability to connect with key opinion leaders.
• Develop, plan, and execute comprehensive tactical marketing campaigns to reach the target audience.
• Support sales and business in driving internal and external promotion including sales promos, digital campaigns and social media strategy.
• Identify key tradeshows and events and lead the strategy and vision for every event.

Requirements

• Bachelor’s degree in engineering or science required, 10 years of industry experience, preferably in medical imaging, and MBA preferred.
• A minimum of 10 years’ healthcare product marketing experience includes involvement in market research, marketing plan design, and implementation with a strategic focus on market share growth.
• Social media experience with YouTube, Face Book, LinkedIn, X, and other web media outlets.
• Experience in conducting both market and product segmentation assessments as part of a globally focused healthcare company.
• Knowledge and understanding of policies and competitive dynamics in healthcare industry.
• Ability to communicate and work effectively to launch new products and leverage media opportunities to maximize brand and market share growth.
• Ability to communicate with engineers, technical support personnel, doctors, clinicians, and health care professionals on issues relating to product performance, and the health care industry generally.
• Strong presentation skills and the ability to perform clinical and product training to all levels of customers.
• I am willing to travel internationally, overnight, and on weekends.
• Valid driving license and satisfactory driving record is mandatory, and background and drug testing (pre- and post-employment) is required.

Preferred

• Familiarity with clinical and economic outcome data, reimbursement, and managed care policies and procedures is highly desirable.

Benefits

• We offer a comprehensive benefit package which includes:
• - Medical (Blue Cross Blue Shield): 5 PPO Plans (with up to 95% employer contribution)
• - Dental (Blue Cross Blue Shield): 2 PPO Plans (with up to 80% employer contribution)
• - Vision (Blue Cross Blue Shield): 100% company paid
• - Short/Long Term Disability, Life & AD&D (The Standard): 100% company paid
• - 401k Retirement (Fidelity): 100% company match up to 5%
• - Tax Deferred Health Care Savings Programs
• - Accident Insurance, Critical Illness, Hospital Indemnity, Pet, Legal, ID Theft
• - Generous paid time off, tuition reimbursement, and more!