Marketing Manager

New York City, NY (Hybrid)

$90K/yr – $95K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end automotive campaigns and MAP-driven journeys with ROI aware optimization across dealerships and OEM initiatives.

  • Campaign ownership: end-to-end from ideation to optimization across multiple brands.
  • MAP-led personalization: build journeys and messaging that lift engagement and conversions.
  • Performance discipline: analyze tests and results to accelerate ROI and on-time launches.

Job Description

  • Own campaigns end-to-end—from ideation and briefing through execution, testing, and optimization
  • Build and manage targeted customer journeys using our internally - developed Marketing A utomation Platform (MAP)
  • Write and refine marketing copy for campaigns across channels, ensuring messaging is clear, compelling, and aligned with each brand’s voice
  • Partner with creative teams to deliver engaging, conversion-focused campaigns
  • Manage a portfolio of automotive brands, ensuring all campaigns adhere to brand guidelines and objectives while maintaining consistent messaging across channels
  • Translate OEM initiatives (e.g., vehicle launches, sales events) into dealership-level campaigns
  • Stay current on automotive marketing trends and customer behavior
  • Analyze campaign performance to generate actionable insights
  • Lead testing and optimization strategies to improve engagement, conversion, and ROI
  • Continuously refine segmentation, personalization, and campaign logic
  • Coordinate cross-functional execution across creative and development teams
  • Manage timelines, track deliverables, and ensure on-time campaign launches
  • Act as a key point of contact for marketing-related requests and support for your brands
  • Oversee template QA, ensuring accuracy prior to campaign deployment
  • Manage brand and legal compliance approvals
  • Ensure all campaigns meet quality and regulatory standard s
S&P Global Mobility logo

S&P Global Mobility

S&P Global Mobility (formerly Automotive at IHS Markit) is the global leader in automotive intelligence and the industry benchmark for clients around the world.We help you make the most informed decisions to capitalize on opportunities and avoid risks because we provide our customers with:1. Access to the most comprehensive data from a trusted partner spanning the entire automotive lifecycle, across all our solutions. 2. Access to the largest, most experienced and trusted team of analysts and data scientists from the automotive industry who provide you with unrivalled historical, current and forecasted information to help capitalize on opportunities and avoid risk.S&P Global Mobility is your trusted partner who can quickly react and provide you the best support during the crises and changes of the rapidly evolving auto industry.For more information or to speak to a S&P Global Mobility expert, please contact us at automotive@spglobal.com or visit ihsmarkit.com/automotive