Marketing Manager, Social Media

Responsibilities

• Live and exemplify the PetVet365 Purpose, Mission and Vision within self and team.
• Manage our organic social media presence
• Develop and manage content calendars for PetVet365’s brand channels and support a coordinated approach across hospital social accounts.
• Write, create, schedule and publish content that reflects our voice and connects with pet parents.
• Monitor comments and messages, respond appropriately, and coordinate with hospital teams when questions require local or medical input.
• Establish practical social media guidelines and help hospital teams use them consistently.
• Stay current on platform trends and identify opportunities that fit our brand and audience.
• Develop engaging content and campaigns
• Create social campaigns that encourage interaction, share pet-parent experiences and strengthen connections with our hospitals.
• Design graphics, templates and marketing materials using Canva and/or Adobe InDesign.

Requirements

• Strong writing and editing skills, with the ability to make information clear, approachable and engaging.
• Demonstrated graphic design skills using Canva and/or Adobe InDesign.
• A results-oriented mindset: connecting content and campaigns to goals, using data to guide decisions, and continually improving efforts to drive engagement, attract pet parents and support hospital growth.
• Strong project management skills and the ability to balance planned campaigns with incoming requests.
• A collaborative, service-minded approach and confidence working with teams across multiple locations.
• Familiarity with social publishing, community management and analytics tools.
• The ability to work independently in a remote environment and follow projects through to completion.
• 3+ years of relevant experience in social media, marketing or content creation.
• Experience managing organic social channels and developing engagement campaigns.
• A portfolio showing social content, branded graphics and campaign work.

Preferred

• Photography, video production and short-form video editing.
• Experience supporting a multi-location business or locally owned teams.
• Experience in veterinary medicine, pet care, healthcare or consumer services.
• Experience developing templates and helping others create content within brand guidelines.

Benefits

• Company-Provided Benefits
• Medical — Two plan options to fit your needs — including an HSA-eligible plan with a company contribution
• 401(k) with Company Match — We invest in your future, not just your present
• Short-Term Disability — Income protection when you need it most, fully covered by the company
• Life Insurance — Peace of mind for you and your loved ones, on us
• Bonus Potential — Your hard work doesn’t go unnoticed — bonuses that reward results
• PTO & Paid Holidays — Recharge, refresh, and come back ready to crush it
• Fully Remote — Work from wherever you do your best work
• Paid Maternity Leave — Because family comes first
• Employee Assistance Program (EAP) — Confidential support when life gets complicated