Responsibilities

• The Marketing Manager is responsible for developing content that supports the company’s lead generation, customer acquisition, recruiting, and other marketing goals across social media and other marketing channels for their assigned market(s).
• Create, execute, analyze and manage a variety of marketing initiatives for platforms of the assigned market(s):
• Generate leads through social media, email marketing, and other marketing efforts.
• Be agile and adjust posting strategies based on current business needs.
• Convey the brand “voice” through copywriting while maintaining brand guidelines.
• Work with Influencers and partners to post content for brand awareness campaigns.
• Manage and update website content including leases, listings, and blogs
• Support digital advertisement efforts
• Email marketing newsletters, promotions, announcements, etc.
• Employer-brand and recruiting content

Requirements

• High School Diploma or equivalent is required
• Associates or Bachelor’s Degree in marketing, communications, art or related field is preferred
• 2+ years of marketing or sales experience
• Experience developing content across multiple digital platforms is ideal
• Experience with new trending social media content is ideal
• Experience in inbound marketing
• Experience in short-form copywriting for social media captions and display advertising
• Experience in long-form copywriting and SEO for website blogs, email marketing, and other types of content
• Wordpress or similar CMS
• Mailchimp (or other email marketing tool)