Responsibilities

• Develop marketing strategies for each business, including target audiences, positioning, channel mix, and campaign priorities.
• Develop and recommend marketing budgets, campaign proposals, and vendor contracts to the leadership team.
• Evaluate campaign, channel, and agency performance, and recommend changes in strategy or budget allocation.
• Set the creative direction for each brand and plan, create, and publish a monthly social media content calendar for each business, including photography, video, and copy.
• Manage community engagement on social media, including comments and direct messages.
• Route clinical questions received on social media to the Medical Director.
• Design, run, and optimize paid social ad campaigns for both businesses, including targeting, creative, scheduling, and budget pacing.
• Monitor online reviews, including Google reviews, for both businesses.
• Plan, create, and send monthly B2C email and/or text campaigns through Boulevard, and evaluate the performance of each campaign.
• Define client segments and manage client marketing lists in Boulevard.

Requirements

• Bachelor's degree in marketing, communications, or a related field, or equivalent work experience
• 2 to 3 years of experience in marketing, social media, agency, freelance, or graphic design work
• Social media content creation and management
• Paid social ad campaign strategy and management
• Strong analytical skills and the ability to turn data into actionable recommendations
• Experience with marketing analytics tools
• Experience with Boulevard or a comparable CRM and email marketing platform
• Working knowledge of SEO and PPC, sufficient to evaluate agency work
• Graphic design principles and tools

Preferred

• Preferred: marketing experience in healthcare; experience with digital photography

Benefits

• Employee discount
• Flexible schedule
• Paid time off